Quote:
Originally posted by Ace-Ace
Disregarding your TGP request, you're actually seeing 1:7 conversion with FEB? Which programs are you promoting?
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Hi Ace Ace, any of the yearbooks work best. Using animated GIFs and nice "box" layout that mimics that color of the particular FEB site works best. My ratio is now down to 1:5 with FEB.
Here's some of the tricks I use to get the conversation ratio nice and low:
1) Use the words "No Credit Card Needed"
2) Use color schemes similar to the page you're going to send the user to
3) Explain the steps they need to go through to get in
4) Use diagrams or other device to make it SIMPLE to understand
5) Use animated gifs
6) List all the features the user will get
Keep experimenting -- if you get lots of clicks but no buys, keep tweaking the text. If you don't get clicks, play with the layout and animated gif selections.
Good Luck!