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Surfer get confused trying to remember anything that's not .com! They barely know .net. Now we have all these other tld's that will confuse them more. All the potential good .tv's are taken anyway.
I remember I helped a freind get a domain for his cleaning service the other day. His company's name was taken as a .com & .net so I got him a .biz He said, "What the hell is a .biz?"
.tv ? Naaah!
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