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I would have to agree with Pleasurepays to some extent and $10,000 per month is not enough at all. My advice would be:
- Budget $50,000/month on pre-paid traffic from Google, Yahoo, and TGP's
- Budget $10,000/month for affiliate banners but do not count on them for affiliate traffic. These are only good for branding and name recognition. The affiliate traffic will take 1+ year to build up to a level where it even merits the effort.
If you do this, and make sure your site converts before hand, you will be ok.
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