As you can tell by the varied replies, taste is subjective. As Fletch pointed out...there's eye candy and then there's effective design. I have seen crap-looking tours convert spectacularly well and pretty tours convert like shit. I have, of course, seen ugly tours that converted like shit and pretty tours convert awesome.
Bottom line is the fee a designer charges in usually in fairly direct relation to whether they KNOW what makes a tour convert and can create something that does and those who only charge a couple hundred bucks for a tour cuz they don't know what the fuck "works." All designers that KNOW how to make shit that converts DO NOT charge cheap rates
