Originally Posted by Cyndalie

Coming from a friendly competitor viewpoint, I have to say that oftentimes it's just as much the fault of the advertiser as the publisher for the success or failure (unfortunate in any case) of a campaign. Oftentimes the former is more frequently to blame. I have worked with YNOT representing our own clients on several occasions and they have always done an OUTSTANDING job to remain both flexible and stable, allowing advertisers to express their goals and needs while working to generate and route targeted traffic and by making themselves available and visible. "You get what you put into it" and since each program/product/service needs to be uniquely represented much of it comes down to marketing, planning your campaigns - not just throwing up a banner and expecting miracles. Some of the best campaign results happen when maximized - matching PR's and promotions, branded banners and name recognition, and a positive effort to make the most of the allowance that being an advertiser presents. Remember, they know their site best, just as you know what content is in your inventory.

I also have to back up their stats, they have 99% of the time been right on with what our own tracking reflects.

The best advice you can get on making the most of your advertising exposure with any publisher is through positive communication, adjusting banners and/or placement, or even by getting involved on their boards, radio shows, newsletters, and other means of exposure. It's not easy, and there is an element of trust you are dealing wtih when selling content to webmasters these days, so keep working on laying those bricks and learn from every experience. YNOT works hard to keep the business flowing and you're with some great people to start. I say pay the bill (First and foremost) and stay positive and keep your communications direct, and good things will happen.