its exposure for his affiliate program.. or an affiliate program that he advertises.
adult webmasters are more valuable then normal users
we are richer
|.................###..###........................ .................
|..................$$......$$..................... .....................
|................................................. ........................
|.......................$......................... ......................
|.....................$$$......................... .....................
|................................................. ........................
|................$............$................... ......................
|.................$$$$$$$$........................ ..................