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Old 12-11-2005, 12:28 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Content or traffic, which is King?

Depends it's down to what you're good at, but here's an observation.

Up until a week ago we were converting at around 1:500.

We were adding new content every day, 2 sets and a video, all the new content appeared in the tour.

First page and the updates page.

But as the reserve was shrinking last Friday we changed the system. We moved it so we could determine what sets the surfer sees as being put up new. We organised 20 days or revolving content, 6 sets showing 14 hidden, the content we chose was the top sets on the site.

We have a star rating system we use is what members vote as being their choice of best sets, 1 star to 5 stars all the sets on the tour are 5 stars.

So what has happened to conversions? Now it's 1:427 for the last week. Have conversions increased by 15% over the last week or are more surfers biting the bait?
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