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Originally Posted by GatorB
So. If looks mattered then his visitors would say "Wow this place looks so sucky I'm going to a nicer looking site". They don't. Why? Content matters not looks. Only part of "looks" that matters is navigation. Meaning making it easy for surfers to find the content they are looking for.
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You've got it...it's always been that way. Folks who design websites are the very few looking critically at a logo or header.
Content is what's important...and that they can find their way through the site.