Originally Posted by SilentKnight

This logo was created after extensive consultation with 3 psychologists and a mystical buddist monk who's name is unpronouncable. It was carefully crafted to leave a lasting subliminal impact on the viewer - causing them to envision the brand image in their sleep.

Upon waking, they will have the inexplicable urge to log in to mobilitay.com during their morning coffee and bagel.