The rules that apply to this business are fundamentally no different than any other. Provide a good product and/or service and the customer will respect you for it.
I personally do not use exit consoles, pop-unders, dialers, or the like in an attempt to generate revenue. In my opinion, these methods only serve to aggravate the surfer and ensure they will not return. My views are based on concrete data I've compiled from our web analytics, and not a wild hunch.
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