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Here are actual statistics from a small pop-up test.
Main site visitor statistics.
Raw Hits Unique Hits Conversions Ratio
2217 1624 5 1:324
First exit pop-up statistics
22 15 1 1:15
Second exit pop-up statistics
0 0 0 0
To summarize, it hardly seems worth the trouble of presenting the user with pop-up's on exit. With the proliferation of pop-up killers and the like, most of them fail to see the light of day anyway. Please note that these are clean pop-ups, with no malicious js tricks.
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