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I still think the "Exclusive" thing is totally over rated and mainly used to convince affiliates
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i think you may be wrong on this one paul....as the competition gets increasingly difficult and surfers more intelligent...you will HAVE to develop a type of content they can ONLY see at your site....the most successful sites on the net repeat this recipe time and time again...if you are happy with xx,xxx monthly...thats fine
but if you want xxx,xxx.xxx then you will most definitely have to go exclusive..find your audience and keep them in the site....
I think this has been proven over and over again...