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Old 09-27-2002, 08:20 PM  
fiveyes
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Join Date: Aug 2001
Location: New Orleans
Posts: 1,680
I'd have to say worth it, but that's only because it's all I've ever done. That is to say, I've never gone into the mainstream hard core market and don't plan to. Most of my work as a producer has been in sub-niche categories and it's made me a living.

However, you do have to be very familiar with a specific niche in general if you expect to make money in within a (possibly unexplored) sub-topic of it. It probably wouldn't be wise to get into "pissin' grannies" unless you were thoroughly versed in the geriatric market as well as water sports to begin with. Cross-niche content can be a great idea, but only if you have a handle on both of the niches to begin with and could expect to pull a percentage from both followings.

With that said, there's money to be made by sensing any unfulfilled content need on the Internet, no matter how narrowly defined. Just figure no competition (at first!) and a higher price because of the uniqueness or rarity of the content.

But, of course, stay within the areas that are a turn on for you- most niches have a mind set that is almost impossible to cater to successfully unless you're into it yourself.
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