Visa Rules - Website Descriptor
Remember something very important is the new descriptor requirements.
All consumers credit card statements will have to read something like this - "IPSP NAME" *Website descriptor*
EX: "WSB" *Stacy Cat*
Visa claims there is too much customer confusion and this is causing chargebacks so now they want the website descriptor also.
We beleive this will have the opposite effect and actually will greatly increase chargebacks for many websites with explicit names. Denial of transactions with names like "Hot sexy girls* or the like will increase dramatically.
We have a way around this in our "Best Practices" recommendations that we are working on and sending out.
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Maximus
Websitebilling
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