I could every banner view and every outgoing click on every site I own. I know exact ratios, locations, etc. I compare this data regularly to what the sponsors report as traffic, and look for major discrepancies.
I do also randomly click sponsor links on my sites and follow them right through to the signup page, checking to see if there is a cookie or other infomation set that says my referal code is still in effect.
Between hackers and 30 day cookies, there are some pretty bad things going on out there right now. I hope the sponsors clue in to the amount of theiving, stealing, and copyright violation that some sites and "webmasters" are doing to make money, and take action to terminate these accounts (and show an account terminated screen, not just quietly passing the traffic and "not paying")
Ale
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