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I do believe most sponsors DO care about this problem and threads like this help to elevate the visibility of theft in general.
Like WG said, I dicussed ratios and theft with everyone I saw in Toronto. While this was not the theme of Webmaster Access, it certainly was the main topic of conversation with the people I talked to througout the weekend.
Like many of you, I have seen a general downward trend with many of my ratios and it just doesn't make sense outside of theft.
However, like David-PG and Jay-TCG said above, I don't truly understand the issue well enough to go to my programmers and say "fix".
Obviously, if this theft is as bad as everyone seems to say, then my webmasters (and me by proxy) are getting scammed out a lot of money so its worth investing in developing solutions, I just don't know where to begin.
So with heavy traffic guys like Wired Guy and Marian, and sponsors like Perfect Gonzo, TCG and Pimp Roll all agreeing that we have a common enemy, the next step seems to be a better understanding of what needs to be done.
Having read this whole thread, I am still unsure if there is a fix that us on the traffic generation side can do, or if this is something that only the programs can do (other than scrutinize new whales).
I am interested in helping stop this theft as its costing me and my webmasters big money, but where do we start???
Matt
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