Oh, well it must be WAY different in Canada, keep in mind I'm talking from the POV of a merchant here.
I have business associates who have had accounts for 3-5 years, even in the phone sex business. They'd call chargebacks and say 'we will pursue action with legal authorities' etc and get told to FUCK OFF and hung up on. The cardholders freely admitted on the phone that they had placed the calls. No lie, happened many times.
Another business partner of mine accidentally charged back his plane tickets because he didn't recognize the charge. Took him 5 minutes over the phone, and he didn't realize his mistake until later.
If only your regs were applied in the US, merchants wouldn't be dropping like flies. The merchant with a US account has NO recourse during a chargeback. The bank simply sends you a orange/yellow envelope saying congratulations we have deducted charge amt. + $25 from your bank account. I am sure many merchants can attest to this. You are not warned, you simply get 'served' with the chargeback letters, and the money is gone before you can do a thing about it.
If everything worked as your VISA Int'l regs suppose, chargebacks would be a non-issue in the online industry.
C.
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