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Old 01-01-2011, 01:29 PM   #1
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Canada Post getting into online shopping promotion?

I did a search for a consumer product on google and was surprised when one of the top page 1 spots was for canadapost.ca, so I looked at the site and they are going hard into the online consumer marketing idea, hard to compete with an authority site like that and they are doing a great job at it with price history charts and comparisons


http://www.canadapost.ca/shopper/


Is this something that a government corporation should be doing when they are subsidized by tax dollars to be a mail delivery company?
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Old 01-01-2011, 01:32 PM   #2
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they just direct you to websites offline for the purchase. not like they are a competitor really.

just seems like a service.
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Old 01-01-2011, 01:37 PM   #3
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"Note that Canada Post Comparison Shopper doesn't sell products directly, but instead help direct you to a merchant with the best offer for what you are looking for. For product inquiries, order assistance, and customer support, please contact the merchant with the product directly."
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Old 01-01-2011, 01:41 PM   #4
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they just direct you to websites offline for the purchase. not like they are a competitor really.

just seems like a service.
I see that, it is a redirect, but that is the business we as affiliates are in, directing people to make their purchases, therefore they are using our tax dollars to compete with what we do for a business

as they gain market share with their "service", having high position on their service is a valuable thing for a business selling a product, and the way their redirect is set up allows them to track where they are sending consumers
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Old 01-01-2011, 01:47 PM   #5
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write a letter to stephen harper.
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Old 01-01-2011, 01:52 PM   #6
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http://www2.macleans.ca/2010/11/24/m...n/#more-158726
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Old 01-01-2011, 03:52 PM   #7
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that is pretty fucked up, and Harper's government is the "anti-socialist" party

"Now, Canada Post, a Crown corporation, is fast becoming the country?s leading online retailer?hawking everything from sweaters, shoes and treadmills to coffee machines, cologne and computers. Last month, in an effort to boost its parcel shipping business (as letter mail sales continue to plummet), the company unveiled the Canada Post Comparison Shopper website, which allows consumers to find, rank and buy their choice of five million products from 500 North American retailers, including Canadian Tire and Sears. Since then, 30,000 Canadians have taken to scrolling through the offerings every day?making it the most visited comparison shopping website in the country, almost instantly."
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Old 01-02-2011, 07:00 PM   #8
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"But what?s good for Canada Post and its consumers may not be so good for the entrepreneurs who run their own comparison shopping websites. Some feel as though their retail space has been raided by a government-owned behemoth. ?It doesn?t really seem like a place for the mail carrier to be?certainly a subsidized mail carrier,? says Scott Sanderson, co-founder of the website Shop To It..."
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Old 01-02-2011, 07:03 PM   #9
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good maybe canadapost can start making money for the coffers again
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Old 01-02-2011, 07:05 PM   #10
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write a letter to stephen harper.
i don't think harper would like my letter
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Old 01-02-2011, 07:10 PM   #11
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adapt or die.
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Old 01-02-2011, 09:50 PM   #12
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adapt or die.
of course, one has to, but it is sad when something like this comes along and throws a wrench into plans and possibilities and makes one have to rethink whether a path that seemed promising to follow may not be worth it anymore and have to adapt and change strategy completely again
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