ICM Registry PR: .XXX adult entertainment domain name gets the go ahead

[GFY_Live]

just in.

=========================
ICM Registry
PRESS RELEASE (US Version)
Embargoed until 11:15am PDT (San Francisco), Friday 18th March 2011


.XXX adult entertainment domain name gets the go ahead

- ICANN authorizes ICM Registry?s .XXX as a top level domain name -
- Landmark decision provides progressive new home for adult entertainment online -

Friday, 18th March 2011, San Francisco ? The .XXX top level domain name (TLD) was today given final approval by the Internet Corporation for Assigned Names and Numbers (ICANN).

The approval grants ICM Registry?s .XXX web suffix with the same rights as .com, .net, .co.uk and other TLDs. The only difference being that as a sponsored TLD, .XXX domain names will only be available to the adult entertainment industry. The contract will require anyone registering a .XXX domain to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).

The introduction of .XXX provides numerous benefits. For consumers who wish to browse adult entertainment sites, it provides reassurance they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. It will also provide individuals and parents who wish to avoid adult entertainment sites the opportunity to filter out unwanted .XXX material.

The benefits of .XXX for online adult entertainment providers include predictable revenue streams, greater customer retention and the chance to take a proactive and responsible approach to their web presence.

Stuart Lawley, CEO of ICM Registry, the company behind .XXX, said: ?ICANN?s decision to give .XXX final approval is a landmark moment for the internet. For the first time there will be a clearly defined web address for adult entertainment, out of the reach of minors and as free as possible from fraud or malicious computer viruses.

?We believe consumers will be more prepared to make purchases on .XXX sites, safe in the knowledge their payments will be secure. Tens of thousands of adult entertainment website owners recognize the business benefits of .XXX and have already applied to pre-reserve over 200,000 .XXX domains.?

.XXX will be regulated by IFFOR, an independent non-profit entity made up of a seven-person Policy Council, including a child protection representative, a privacy and security expert, free-speech advocates and adult entertainment industry leaders. It will be funded primarily by $10 (USD) annually from every .XXX domain registered.

Clyde Beattie, Director, IFFOR, said: ?Today?s announcement means IFFOR will be able to contribute programs to make a difference in protecting children online. In addition, we will be able to establish a forum for the online adult entertainment community to communicate and proactively respond to the needs and concerns of the broader internet community.?

ICM Registry will offer current intellectual property owners the opportunity to reserve relevant domain names before going to the open market, enabling them to protect their brand names and intellectual property rights within .XXX.

For more information, please visit: www.icmregistry.com

[babymaker]

Damn, I should have never gone to sleep this morning wtf I wake up to this

[Machete_]

GFY_Live
Join Date: Mar 2011
Posts: 10,020


WTF?

[ShellyCrash]

This is shitty. I don't know what else to say that hasn't been said already.

[Dirty Dane]

Originally Posted by Machete_

GFY_Live
Join Date: Mar 2011
Posts: 10,020


WTF?

10,020 minus 10,000 minus 2 on some hidden forum

[kane]

I love how he is flat out lying and telling people that a site on a .xxx will be safer with less chance of viruses or scams as if they are personally going to check each site out and verify it.

[alias]

Originally Posted by Machete_

GFY_Live
Join Date: Mar 2011
Posts: 10,020


WTF?

Total Posts: 10,020
Posts Per Day: 4,778.35

Fatfoo is now obsolete.

[cooldude7]

Originally Posted by alias

Total Posts: 10,020
Posts Per Day: 4,778.35

Fatfoo is now obsolete.

dang who is he ?
chuck norris ?

[DWB]

Originally Posted by kane

I love how he is flat out lying and telling people that a site on a .xxx will be safer with less chance of viruses or scams as if they are personally going to check each site out and verify it.

I just don't understand how those who were opposed to .XXX could not plead a case that made sense and poked holes in all the BS comments like that.

.XXX will be a fucking zoo.

[kane]

Originally Posted by DirtyWhiteBoy

I just don't understand how those who were opposed to .XXX could not plead a case that made sense and poked holes in all the BS comments like that.

.XXX will be a fucking zoo.

Yep. You would think that someone could ask him how he plans to back up those claims and see that he can't and won't.

Personally I think it will just be like .net and other TLDs. I don't see it becoming mandatory so it will be just another option with some big sites buying theirs or getting a hold of their names to protect their trademark, but otherwise it will have very little actual affect on us.

[baddog]

Originally Posted by DirtyWhiteBoy

I just don't understand how those who were opposed to .XXX could not plead a case that made sense and poked holes in all the BS comments like that.

.XXX will be a fucking zoo.

Funny, I just don't understand how those who were opposed to .XXX could not take the time to do something about it instead of relying on others to do it for them.

[JenniDahling]

http://www.xbiz.com/news/131872

This thread should be thumbtacked.