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Old 04-04-2011, 02:57 AM   #1
HighlyIntoxicated
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what's the value of a site that gets about 30,000 hits monthly from google?

About two years ago I set up a mainstream website, based on the guy from the dos equis beer commercials, www.dosequisguy.com.

The website consists of user created quotes about the dos equis guy, kind of like a newer version of the chuck noris jokes.

example: "He once visited the Virgin Islands........ now they are just called The Islands"

Anyways, I started the website with just 50 quotes, and since its creation, users have added 2700 quotes.

The site also has a twitter account, with 710 followers.

I get a few sales a month via ads.

I know these are small numbers, but I'm wondering if I should try to sell this off, or just keep it for the $50 - $75 it brings in a month?
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Old 04-04-2011, 03:04 AM   #2
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If you're going to sell it you will get 6 months revenue for it...
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Old 04-04-2011, 03:06 AM   #3
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If you're going to sell it you will get 6 months revenue for it...
maybe ten months if earnings are consistent and you are lucky
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Old 04-04-2011, 03:27 AM   #4
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some icecreams sure
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Old 04-04-2011, 04:49 AM   #5
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traffic is one thing, revenue is another
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Old 04-04-2011, 04:57 AM   #6
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should of sold 2 years ago
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Old 04-04-2011, 04:28 PM   #7
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should of sold 2 years ago
You would think, but the dos equis meme is getting more and more popular, as demonstrated by my organic traffic.
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Old 04-04-2011, 04:33 PM   #8
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If you're going to sell it you will get 6 months revenue for it...
Mainstream SE traffic you can usually get more.
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Old 04-04-2011, 04:58 PM   #9
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In mainstream sites are usually sold with 2 years of revenue
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Old 04-04-2011, 05:01 PM   #10
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Here's a great site one of my content clients recommend for flipping a site: FLIPPA.COM
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Old 04-04-2011, 05:11 PM   #11
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Maybe Dos Equis will buy it...or just take it from you
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Old 04-04-2011, 05:12 PM   #12
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Your header is all messed up by the way.
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Old 04-04-2011, 05:13 PM   #13
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Here's a great site one of my content clients recommend for flipping a site: FLIPPA.COM
I'm not a fan of that site, costs far too much. Listing fees, percentage of sale price fee - fuck them in the ass
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Old 04-04-2011, 05:19 PM   #14
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Here's a great site one of my content clients recommend for flipping a site: FLIPPA.COM
Thanks, I've heard good things about them in the past.

Question for anyone who has used flippa.

I am in the process of adding my site to flippa, and they about revenue/profit per month.

I do not have seperate affiliate accounts for my websites, so the sales from all the sits, are shown under one account.

How would I go about proving which sales were from the site I'm trying to sell. Should I just take tons of screen shots with that show a sale beside the referrer? There would be about 20 screen shots needed for that, do you think that would be ok?

Thanks.
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Old 04-04-2011, 05:21 PM   #15
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revenue /month X 6
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Old 04-04-2011, 05:22 PM   #16
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Maybe Dos Equis will buy it...or just take it from you
i've already spoken with their parent company, Heinken. While they were not interested in purchasing the site, they did not have a problem with me running it. So they didn't have a problem with copy right issues.

The top banner had an ad for awhile, but I recently dropped the company I was advertising for, and need to put in a new ad.

@ George, what site would you suggest?
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Old 04-04-2011, 05:27 PM   #17
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It's a fucking WP blog...how much do you really expect to get? I hope it's not much, regardless of traffic. It's easy to get 30,000 hits a day, the hard part is retaining them and gathering information. If you had 30,000 active members, that would be different than just having 30k hits. How many of the hits are unique? Do you retain members or are people just flying in and out? I only clicked through 3-4 blog posts and didn't see a single response. The Google PR is 2, which really doesn't amount to shit anymore.

I had an internet sports message board that got 90,000 hits a day (only 4-5k uniques) and over 5k members (about 100 active, everyday posters). I sold it last year for $15k and it was a steal. The guy who bought it hasn't monetized it yet and is sending me emails to see what I would offer to purchase it back. If traffic were the sole selling point, I would hit up Choker and send a couple million hits my way before I send a prospective buyer my analytics.
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Old 04-04-2011, 05:31 PM   #18
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It's a fucking WP blog...how much do you really expect to get? I hope it's not much, regardless of traffic. It's easy to get 30,000 hits a day, the hard part is retaining them and gathering information. If you had 30,000 active members, that would be different than just having 30k hits. How many of the hits are unique? Do you retain members or are people just flying in and out? I only clicked through 3-4 blog posts and didn't see a single response. The Google PR is 2, which really doesn't amount to shit anymore.

I had an internet sports message board that got 90,000 hits a day (only 4-5k uniques) and over 5k members (about 100 active, everyday posters). I sold it last year for $15k and it was a steal. The guy who bought it hasn't monetized it yet and is sending me emails to see what I would offer to purchase it back. If traffic were the sole selling point, I would hit up Choker and send a couple million hits my way before I send a prospective buyer my analytics.
I stated in the original post that I know it has small amounts of traffic. I am trying to get rid of it as I have no desire to continue to run it. I'm not looking for 20 billion dollars, infact I would be happy to get rid of it for $400.
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Old 04-04-2011, 05:31 PM   #19
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Also, what is your demographics? I'm not sure who searches for that dude...maybe 15-25 year old demographic? The funniest part is the dude is Jewish. A Hebrew slinging Mexican shit beer. What's next? Wesley Snipes pimping Hawaiian Tropic®?
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Old 04-04-2011, 05:32 PM   #20
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I stated in the original post that I know it has small amounts of traffic. I am trying to get rid of it as I have no desire to continue to run it. I'm not looking for 20 billion dollars, infact I would be happy to get rid of it for $400.
The only thing that's worth anything is the domain name and as someone else already pointed out...you should have sold that about 2 years ago. You can MAYBE sell the domain for $50 if you're lucky.
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Old 04-04-2011, 05:45 PM   #21
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Also, what is your demographics? I'm not sure who searches for that dude...maybe 15-25 year old demographic? The funniest part is the dude is Jewish. A Hebrew slinging Mexican shit beer. What's next? Wesley Snipes pimping Hawaiian Tropic®?
We have that gigantic douche Steven Segul selling crappy beer here right now -
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Old 04-04-2011, 05:47 PM   #22
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The only thing that's worth anything is the domain name and as someone else already pointed out...you should have sold that about 2 years ago. You can MAYBE sell the domain for $50 if you're lucky.
Not what I wanted to hear, but thanks for the information.

I guess I'll just leave it to bring in a few sales a month.
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Old 04-04-2011, 05:48 PM   #23
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The only thing that's worth anything is the domain name and as someone else already pointed out...you should have sold that about 2 years ago. You can MAYBE sell the domain for $50 if you're lucky.
Now why woud you say that? So you mean 30k per month from Google is not worth anything, revenue of ~$75 per month is not worth anything? I still think he should get ~10 months for It.
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Old 04-04-2011, 05:58 PM   #24
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Not what I wanted to hear, but thanks for the information.

I guess I'll just leave it to bring in a few sales a month.
Ok, Highly, if you want to monetize the site and prep it for a larger sale...make it interactive.

Here's what you do. First, fix the navigation CSS. It's busted in Firefox.

Second, find or create a module that allows visitors to add their own "Most Interesting Thing in the World" quote and then allow others to vote on the winner. Offer the winner something like a gift card, a t-shirt, or $100. People will post their own ideas and then recruit their friends from FB and other social networks to vote on their quote. You can increase your traffic 10-fold and you'll get in-depth user information by forcing people to register before they vote.

If there isn't already a cookie cutter module for WP then spend $150 and get one coded. It will increase your website value. Right now I bet your bounce rate is between 70-80%.
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Old 04-04-2011, 06:13 PM   #25
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Ok, Highly, if you want to monetize the site and prep it for a larger sale...make it interactive.

Here's what you do. First, fix the navigation CSS. It's busted in Firefox.

Second, find or create a module that allows visitors to add their own "Most Interesting Thing in the World" quote and then allow others to vote on the winner. Offer the winner something like a gift card, a t-shirt, or $100. People will post their own ideas and then recruit their friends from FB and other social networks to vote on their quote. You can increase your traffic 10-fold and you'll get in-depth user information by forcing people to register before they vote.

If there isn't already a cookie cutter module for WP then spend $150 and get one coded. It will increase your website value. Right now I bet your bounce rate is between 70-80%.
I've thought about adding contests, and had some plans for the website originally, but after getting an email from Dos Equis saying they weren't interested in the site I lost some motivation.

I do believe the website has some potential, so perhaps I should focus more time on it, to increase the value.

The bounce rate isn't as bad as you've suspected, but close. at 53%.
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Old 04-04-2011, 06:32 PM   #26
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TripleXPrint was initially overly harsh but did give some good advice in the end.

However, websites sell for what people will pay for them and if you can prove that traffic I think you will sell on flippa.
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