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Old 05-18-2011, 03:36 PM   #1
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FTC Targets 'free' Trial Offers From Canadian Entrepreneur

http://www.pcworld.com/businesscente...p reneur.html

The U.S. Federal Trade Commission has filed a lawsuit against a Canadian entrepreneur and a group of Web-based businesses that promised customers free offers, but allegedly raked in more than US$450 million by then charging for products and services they did not purchase.

The 10 Web businesses, controlled by 24-year-old entrepreneur Jesse Willms, touted free trials or risk-free offers on several products, including acai berry weight-loss pills, teeth whiteners, health supplements, work-at-home opportunities, access to government grants, free credit reports and penny auctions, the FTC said in a press release.

Customers in the U.S., U.K., Canada, Australia and New Zealand were lured in by the free trial offers, the FTC said.

Willms and his companies obtained consumers' credit or debit card account numbers through the promise of free or risk-free trial offers, the FTC said. Customers had "no reason to believe" they would be charged for the trial product or extra bonus products, but they were often charged for the supposedly free trial, plus a monthly recurring fee, typically $79.95, the FTC said.


"The defendants used the lure of a 'free' offer to open an illegal pipeline to consumers' credit card and bank accounts,"
David Vladeck, director of the FTC's Bureau of Consumer Protection, said in a statement. "'Free' must really mean 'free' no matter where the offer is made."

Willms and other defendants in the case allegedly contracted with affiliate marketers that used banner ads, pop-ups, sponsored search terms and unsolicited e-mail to lead consumers to the defendants' websites. The defendants "buried" important terms and conditions in fine print, the FTC alleged.

The defendants' penny auction offers promised free bonus bids, but customers were hit with unexpected charges, including $150 for introductory bonus bids and $11.95 a month for ongoing bonus bids, the FTC alleged. Willms and his companies also made false weight loss and cancer cure claims for their products, the agency alleged in its complaint, filed Monday in U.S. District Court for the Western District of Washington.

Willms, who writes about his charitable contributions and online ethics on various blogs, did not immediately respond to a message seeking comment on the FTC charges. In one September blog post, Willms talks about companies that make false claims online.

"I know it's tempting to make false or borderline claims," the blog said. "We get excited about products and services and want to yell from the rooftops about how great they are. But, you need to keep it realistic."

Repeat business is the "bread and butter" of the Internet marketing industry, the blog added. "So, be an Internet good guy and don't make any false claims," the blog said. "Just tell it like is -- and you'll profit from the experience."

In another blog post, Willms wrote that he never uses the word "free" to promote products because customers will assume the free products are worthless.

The FTC alleged that the defendants provided banks with false or misleading information, in order to acquire and maintain credit and debit card processing services from the banks in the face of mounting charge-back rates and consumer complaints. Willms and his companies also allegedly violated the Electronic Fund Transfer Act and other U.S. regulations by debiting consumers' bank accounts without their signed, written consent and without providing consumers with a copy of the written authorization.

The FTC worked with Canadian law enforcement agencies to bring the complaint, the agency said.
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Old 05-18-2011, 03:39 PM   #2
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Old 05-18-2011, 03:42 PM   #3
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Does this mean sponsors need to stop offering FREE trials with cc age verification?
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Old 05-18-2011, 03:44 PM   #4
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The more carders that drop the more we all can make with legit offers.
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Old 05-18-2011, 03:51 PM   #5
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Under which nick does he post here ????
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Old 05-18-2011, 03:55 PM   #6
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The more carders that drop the more we all can make with legit offers.
And the more skeptical everyone becomes when it's time to get out the credit card.
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Old 05-18-2011, 03:56 PM   #7
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They will get over it once the rape stops.
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Old 05-18-2011, 03:57 PM   #8
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$450 million in fraud transactions... holy crap!
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Old 05-18-2011, 03:57 PM   #9
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$450 million and he will get less time than if he robbed a liquor store.
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Old 05-18-2011, 03:58 PM   #10
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Does this mean sponsors need to stop offering FREE trials with cc age verification?
no, they need to stop banging the cards on free trial signups.
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Old 05-18-2011, 04:00 PM   #11
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no, they need to stop banging the cards on free trial signups.
I'm talking about the legit sponsors that offer free joins with a cc to verify age, and of course the fine print says it will start billing eventually. I don't see any scams there..
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Old 05-18-2011, 04:04 PM   #12
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$450 million and he will get less time than if he robbed a liquor store.
too true, sadly.
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Old 05-18-2011, 04:04 PM   #13
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read on another board they have 2-5 more gangs in their sites as well.
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Old 05-18-2011, 04:06 PM   #14
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$450 million and he will get less time than if he robbed a liquor store.
maybe. maybe not:

http://en.wikipedia.org/wiki/Enzyte#...and_sentencing
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Old 05-18-2011, 04:14 PM   #15
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I'm talking about the legit sponsors that offer free joins with a cc to verify age, and of course the fine print says it will start billing eventually. I don't see any scams there..
I avoid that stuff like the plague.

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Old 05-18-2011, 04:19 PM   #16
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I'm talking about the legit sponsors that offer free joins with a cc to verify age, and of course the fine print says it will start billing eventually. I don't see any scams there..
like who? that's what these guys were doing. and since affiliates are increasingly coming under the gun for aiding credit card raping companies it's best just to stay away.
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Old 05-18-2011, 04:22 PM   #17
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Hey that was an interesting read
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Old 05-18-2011, 04:28 PM   #18
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Clean joins and cancels mean more long term money for everyone, these scam sites are finally on their last legs.
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Old 05-18-2011, 05:11 PM   #19
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Does this mean sponsors need to stop offering FREE trials with cc age verification?
no it basically means they need to stop fucking the customers or they might actually get held accountable.
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Old 05-18-2011, 07:29 PM   #20
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So you're saying a site offering a free TRIAL with CC that says it will rebill at $X is fucking the customer? Or you are just talking about the ones banging cards..?
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Old 05-18-2011, 07:31 PM   #21
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So you're saying a site offering a free TRIAL with CC that says it will rebill at $X is fucking the customer? Or you are just talking about the ones banging cards..?
http://www.ftc.gov/opa/2011/05/jessewillms.shtm
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Old 05-18-2011, 07:34 PM   #22
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Makes you wonder ... if this kid would have stopped after 10-20 million and faded away.
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Old 05-18-2011, 07:34 PM   #23
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also http://www.ftc.gov/os/caselist/10230...willmscmpt.pdf
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Old 05-18-2011, 07:38 PM   #24
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Makes you wonder ... if this kid would have stopped after 10-20 million and faded away.
this is from last year:

http://www.ctv.ca/CTVNews/WFive/2010...ietman_100320/

seems like the ftc takes a long time to investigate and build their cases. some of the stuff mentioned he was doing years ago.
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Old 05-18-2011, 07:41 PM   #25
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Yeah, thats how the feds work.
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Old 05-18-2011, 07:47 PM   #26
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Makes you wonder ... if this kid would have stopped after 10-20 million and faded away.
Sure there's a lot stashed away for when he gets out.
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Old 05-19-2011, 11:37 AM   #27
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have no idea why this guy would stay in canada if he was doing this card banging fraud. you think he would hide out in philippines or florida.
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Old 05-19-2011, 11:59 AM   #28
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have no idea why this guy would stay in canada if he was doing this card banging fraud. you think he would hide out in philippines or florida.
They all end up here for some reason.

.
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Old 05-19-2011, 12:17 PM   #29
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have no idea why this guy would stay in canada if he was doing this card banging fraud. you think he would hide out in philippines
too many fraudsters on that island already.. not enough room..

i am willing to bet that he had some help from the west when it came to processing accounts..



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Old 05-19-2011, 01:42 PM   #30
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Under which nick does he post here ????
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