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Old 09-13-2011, 04:07 PM   #1
Rochard
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Maserati making SUV in Detroit with Ferrari Engine?

Really?



NEW YORK (CNNMoney) -- The same Detroit factory workers who today are building Jeep Grand Cherokees and Dodge Durangos should soon also be assembling a new SUV for Maserati that will have an engine produced by Ferrari.

The Maserati Kubang SUV, officially still a concept car, was unveiled Tuesday at the 2011 Frankfurt Motor Show in Germany.

Sergio Marchionne, chief executive of both Chrysler and Fiat, had previously mentioned plans to build a Jeep-based Maserati SUV in the same Detroit factory that now makes the Durango and the Grand Cherokee.

Luxury automaker Maserati is owned by Fiat, the Italian company that rescued Chrysler Group from bankruptcy. Chrysler Group makes Dodge and Jeep vehicles.

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Old 09-13-2011, 04:27 PM   #2
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saw that, looks OK
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Old 09-13-2011, 04:28 PM   #3
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Looks pretty nice! I am pretty sure I will never own one though
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Old 09-13-2011, 04:32 PM   #4
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Looks pretty nice! I am pretty sure I will never own one though
With an attitude like that no, you never will.
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Old 09-13-2011, 05:19 PM   #5
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this is how you kill maserati....
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Old 09-13-2011, 05:30 PM   #6
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Built on the new GrandCherokee platform, Ferrari Engine, Maserati interior and design...finally a real SUV.

Italians do it better.
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Old 09-13-2011, 05:34 PM   #7
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Really?



NEW YORK (CNNMoney) -- The same Detroit factory workers who today are building Jeep Grand Cherokees and Dodge Durangos should soon also be assembling a new SUV for Maserati that will have an engine produced by Ferrari.

The Maserati Kubang SUV, officially still a concept car, was unveiled Tuesday at the 2011 Frankfurt Motor Show in Germany.

Sergio Marchionne, chief executive of both Chrysler and Fiat, had previously mentioned plans to build a Jeep-based Maserati SUV in the same Detroit factory that now makes the Durango and the Grand Cherokee.

Luxury automaker Maserati is owned by Fiat, the Italian company that rescued Chrysler Group from bankruptcy. Chrysler Group makes Dodge and Jeep vehicles.

()
huuummmm...? aren't all Maserati's equipped with Ferrari engines????
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Old 09-13-2011, 09:26 PM   #8
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huuummmm...? aren't all Maserati's equipped with Ferrari engines????
Yes. I believe they are.

What I'm wondering is why Maserati wants a vehicle built by UAW.
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Old 09-13-2011, 11:23 PM   #9
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Damn! that thing looks cool!
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Old 09-13-2011, 11:42 PM   #10
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I would love to see pics of the inside. Nothing on the Masi site yet either.
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Old 09-13-2011, 11:45 PM   #11
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Very few SUV looks nice. I like the VW Toureg, Porsche Cayenne, Jeep Cherokee SRT8.

This Maserati looks just like a Nissan Murano. Such a waste of time.
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Old 09-14-2011, 02:12 AM   #12
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SUV's are useless car models, and gay.
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Old 09-14-2011, 06:06 AM   #13
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Very few SUV looks nice. I like the VW Toureg, Porsche Cayenne, Jeep Cherokee SRT8.

This Maserati looks just like a Nissan Murano. Such a waste of time.
Yup, that's what it reminded me of, a Nissan
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Old 09-14-2011, 06:45 AM   #14
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Mixed emotions, buddy. Like Larry Wildman going off a cliff in my new Maserati.






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Old 09-14-2011, 06:51 AM   #15
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Reminds me of a mazda cx-7
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Old 09-14-2011, 07:14 AM   #16
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Looks like they got a Porsche Cayenne and glued a load of Maserati tat to it.
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Old 09-14-2011, 07:40 AM   #17
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Yes. I believe they are.

What I'm wondering is why Maserati wants a vehicle built by UAW.
economies of scale, in Detroit, the small numbers of this vehicle that will be made will require no plant expansion, and because of re used platforms and parts, the plant will require few changes and retrofits. It will allow them to build these way cheaper than if they had to build a new plant, or expand one. I am guessing that Maserati's are traditionally quite a bit more "hand made" than Cherokee's. This will allow them to shed the cost of that, and produce the vehicle in a factory who's robots have pumped out a few million units, and avoid some of the hiccups that would happen if they did it themselves.

I think it looks pretty nice, if it is made in Detroit, it will likely be slightly cheaper to buy than otherwise, and will have a bigger profit margin for Fiat. I think the only real question is, will Maserati lovers accept a vehicle made in Detroit?
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