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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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03-28-2013, 06:25 AM
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#1 |
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Confirmed User
Join Date: Sep 2003
Location: Chicago
Posts: 468
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Interesting mainstream banner ad stats.....
http://www.digiday.com/publishers/15...ut-banner-ads/
That's a lot of banners being shown and not being clicked! Guess I'm one of the ones not clicking LOL
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I have no sig...sigh |
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03-28-2013, 07:12 AM
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#2 |
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Confirmed User
Industry Role:
Join Date: Aug 2007
Posts: 6,697
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4. Click-through rates are .1 percent. (DoubleClick)
5. The 468 x 60 banner has a .04 percent click rate. (DoubleClick) 6. An estimated 31 percent of ad impressions can?t be viewed by users. (Comscore) 11. You?re more likely to survive a plane crash than click a banner ad. (Solve Media) 
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You don't like my posts? Put me on ignore or fuck right off. I'll say what I want. |
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03-28-2013, 10:37 AM
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#3 |
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Too lazy to set a custom title
Industry Role:
Join Date: Oct 2006
Location: Vancouver
Posts: 30,986
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funny stats
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03-28-2013, 11:54 AM
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#4 |
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Too lazy to set a custom title
Industry Role:
Join Date: Dec 2011
Posts: 26,732
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15. 445 different advertisers delivered more than a billion banner ads in 2012. (ComScore)
interesting...1/5th of all banners were for the 445 top advertisers... would be interesting to see the ratios mobile vs. computer segmented... |
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03-28-2013, 05:58 PM
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#6 |
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Confirmed User
Industry Role:
Join Date: Dec 2012
Posts: 151
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That being said, a large portion of the inventory is for branding purposes, if you can display the same message to your target segment multiple times a day, some of that message will inevitably get stuck in the brain. The resulting action does not have to take place on the web but at the POS.
Same goes for retargeting networks, networks like criteo pay quite a high CPM to be put in first place on the cascade. |
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