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US State Department spends $630k on facebook likes US State Department spends $630k on facebook likes
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Old 07-02-2013, 11:50 PM   #1
baggg
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US State Department spends $630k on facebook likes
I dont usually post this sort of news here,but ..

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State Department officials spent $630,000 to get more Facebook "likes," prompting employees to complain to a government watchdog that the bureau was "buying fans" in social media, the agency's inspector general says.

The department's Bureau of International Information Programs spent the money to increase its "likes" count between 2011 and March 2013.

"Many in the bureau criticize the advertising campaigns as 'buying fans' who may have once clicked on an ad or 'liked' a photo but have no real interest in the topic and have never engaged further," the inspector general reported.

The spending increased the bureau's English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook's foreign-language pages.

Despite the surge in likes, the IG said the effort failed to reach the bureau's target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting.

In September 2012 Facebook also changed its approach to users' news feeds, and the expensive "fan" campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages.

Another problem with the bureau's social media outreach is a lack of strategy for reaching the right audience, the report said.

"The absence of a Department wide PD [public diplomacy] strategy tying resources to priorities directly affects IIP's work. Fundamental questions remain unresolved. What is the proper balance between engaging young people and marginalized groups versus elites and opinion leaders?" the IG said.

Not only does the bureau lack its own social media strategy, but various State Department bureaus have more than 150 social media accounts that are uncoordinated and often overlap, according to the IG.

http://washingtonexaminer.com/state-...rticle/2532629
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Old 07-02-2013, 11:51 PM   #2
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*dislikes*
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Old 07-02-2013, 11:51 PM   #3
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i came here bcoz i read baddog
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Old 07-02-2013, 11:59 PM   #4
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i came here bcoz i read baddog
Lol lol lol
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Old 07-03-2013, 12:02 AM   #5
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How much do they pay per follower on twitter?

Do they have a global social media strategy?
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Old 07-03-2013, 06:18 AM   #6
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Who will become the social engineer of the government?
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Old 07-03-2013, 06:44 AM   #7
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who cares, it's not their money
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Old 07-03-2013, 07:13 AM   #8
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It's frustrating to have to pay facebook to show users posts from your own page... when they've willingly liked it, and want to see your content. As well as costing $, it taints the experience because it shows in their feed as a SPONSORED post.
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Old 07-03-2013, 08:13 AM   #9
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it really sounds like someone thought 'buying likes' was increasing a fan base?
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Old 07-03-2013, 08:18 AM   #10
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wow, they overpaid. i can get 100k likes for $80 in 5 days.
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Old 07-03-2013, 08:42 AM   #11
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Old 07-03-2013, 08:49 AM   #12
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Facebook should delete their page for TOS violations. That would be fucking awesome.
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Old 07-03-2013, 12:29 PM   #13
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who cares, it's not their money
Disgraceful how they waste my tax dollars. I hate the IRS.
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Old 07-05-2013, 09:27 AM   #14
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wow, they overpaid. i can get 100k likes for $80 in 5 days.
Is this a good thing, though? I noticed people can 'buy' likes - but surely that's just to keep the numbers up?

Buying likes comes from fake FB accounts that get deleted, so it's highly possible to loose likes once you have gained them.

You need an Adult page in which real people would like, I have several myself and direct tons of traffic to my website on a daily basis.
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Old 07-05-2013, 09:34 AM   #15
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Facebook should delete their page for TOS violations. That would be fucking awesome.
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Old 07-05-2013, 09:54 AM   #16
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guess they haven't heard of fiver..
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US State Department spends $630k on facebook likes US State Department spends $630k on facebook likes
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