Eating popcorn in the cinema makes people immune to advertising - GoFuckYourself.com

wehateporn · 10-13-2013, 05:05 PM

With adult websites it's preferable that users have both hands available

Study by Cologne University concludes that chewing makes advertising ineffective

http://www.theguardian.com/science/2...ma-advertisers

"Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising.

The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practices its pronunciation.

However, according to the study published in the Journal of Consumer Psychology, this "inner speech" can be disturbed by chewing, rendering the repetition effect redundant.

For their experiment, the researchers invited a group of 96 people to a cinema to watch a movie preceded by a series of adverts. Half of the participants were given free popcorn throughout the session, the other half only received a small sugar cube which immediately resolved in their mouths.

A test at the end of the screening showed that the adverts had left no effect on those viewers who had chewed their way through popcorn throughout, while the other participants showed positive psychological responses to the products they had encountered in the ads.

"The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising," said Sascha Topolinski, one of the researchers.

He goes as far as implying that his research may spell the end of the traditional popcorn machine in cinema foyers. "This finding suggests that selling candy in movie theaters actually undermines advertising effects, which contradicts present marketing strategies. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie."

Original article http://www.theguardian.com/science/2...ma-advertisers

PR_Glen · 10-15-2013, 08:05 AM

I've read a study that chewing gum or anything during testing improved scores so probable the same principles involved. I used to chew gum during poker tournaments back in the day.. leads mostly to a sore jaw after long sessions.. hehe

Ju$th00kuP · 10-15-2013, 08:07 AM

I do love popcorn, but I prefer advertising ;)

2MuchMark · 10-15-2013, 08:37 AM

Nice warm fresh buttered Popcorn, ice-cold coke, and a movie. My idea of a perfect Saturday night.

_Richard_ · 10-15-2013, 08:38 AM

'after millions of dollars of study, we have come to the conclusion that if you eat.. anything.. you will be more distracted than if you weren't eating.. anything.'

scarlettcontent · 10-15-2013, 11:03 AM

interesting...

globofun · 10-15-2013, 03:40 PM

Quote:

Originally Posted by **********

Nice warm fresh buttered Popcorn, ice-cold coke, and a movie. My idea of a perfect Saturday night.

At only $35 per person.........Priceless

10-13-2013, 05:05 PM	#1
wehateporn Promoting Debate on GFY Industry Role: Join Date: Apr 2007 Posts: 27,173	Eating popcorn in the cinema makes people immune to advertising With adult websites it's preferable that users have both hands available Study by Cologne University concludes that chewing makes advertising ineffective http://www.theguardian.com/science/2...ma-advertisers "Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising. The reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new name when we first hear it. Every time we re-encounter the name, our mouth subconsciously practices its pronunciation. However, according to the study published in the Journal of Consumer Psychology, this "inner speech" can be disturbed by chewing, rendering the repetition effect redundant. For their experiment, the researchers invited a group of 96 people to a cinema to watch a movie preceded by a series of adverts. Half of the participants were given free popcorn throughout the session, the other half only received a small sugar cube which immediately resolved in their mouths. A test at the end of the screening showed that the adverts had left no effect on those viewers who had chewed their way through popcorn throughout, while the other participants showed positive psychological responses to the products they had encountered in the ads. "The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising," said Sascha Topolinski, one of the researchers. He goes as far as implying that his research may spell the end of the traditional popcorn machine in cinema foyers. "This finding suggests that selling candy in movie theaters actually undermines advertising effects, which contradicts present marketing strategies. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie." Original article http://www.theguardian.com/science/2...ma-advertisers __________________ Sexy Girls Teasing Last edited by wehateporn; 10-13-2013 at 05:06 PM..

10-15-2013, 08:05 AM	#2
PR_Glen Confirmed User Industry Role: Join Date: Oct 2006 Location: Canada Posts: 9,058	I've read a study that chewing gum or anything during testing improved scores so probable the same principles involved. I used to chew gum during poker tournaments back in the day.. leads mostly to a sore jaw after long sessions.. hehe __________________ webmaster at pimproll dot com

10-15-2013, 08:07 AM	#3
Ju$th00kuP Confirmed User Industry Role: Join Date: Aug 2013 Posts: 211	I do love popcorn, but I prefer advertising ;) __________________ [email protected] Skype: affiliate2.jdid Got dating traffic? We pay per lead!

10-15-2013, 08:37 AM	#4
2MuchMark Videochat Solutions Industry Role: Join Date: Aug 2004 Location: Canada Posts: 49,249	Nice warm fresh buttered Popcorn, ice-cold coke, and a movie. My idea of a perfect Saturday night. __________________ Custom Coding \| Videochat Solutions \| Age Verification \| IT Help & Support www.2Much.net

10-15-2013, 11:03 AM	#6
scarlettcontent www.scarlettcontent.net Industry Role: Join Date: Mar 2006 Location: Pleiades Posts: 6,031	interesting... __________________ Scarlett Content - Adult Content Provider - High Quality Adult Stock Content for your Websites, Mobile Media and Print. Over 3 Million Images (14,000 photo sets) over 5000 Videos - Many Niches, US-2257, Awesome Prices. Over 40 years in the adult industry. [email protected] Follow us on twitter.

10-15-2013, 08:38 AM	#5
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	'after millions of dollars of study, we have come to the conclusion that if you eat.. anything.. you will be more distracted than if you weren't eating.. anything.'