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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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12-03-2013, 12:53 PM
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#1 |
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Confirmed User
Industry Role:
Join Date: Mar 2011
Posts: 220
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Affiliate programs: How long do you keep your cookies for unique surfers?
I'm using NATS and I want to start a PPC program where affiliates get paid for unique hits. Trouble is deciding how long to keep cookies for unique surfers. The default for NATS is 1 day, so the same surfer could come back after 24 hours and hit the same banner and that will be counted as a unique hit again. Is the default one day to keep cookies for unique surfers a good time frame? Or should it be longer?
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12-03-2013, 01:18 PM
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#2 |
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Confirmed User
Join Date: May 2008
Posts: 3,406
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24 hours is pretty standard for cookies. (counting uniques)
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