Powerade drops controversial ingredient

[brassmonkey]

flame retardant!!!! removed from gatorade last year

NEW YORK (AP) ? Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year.

The ingredient, brominated vegetable oil, had been the target of a petition by a Mississippi teenager, who questioned why it was being used in a drink marketed toward health-conscious athletes. The petition on Change.org noted that the ingredient is linked to a flame retardant and is not approved for use in Japan or the European Union.

In response to customer feedback, PepsiCo said last year it would drop the ingredient from Gatorade. At the time, Coca-Cola declined to say whether it would remove the ingredient from the two flavors of Powerade that contain it as well.

But this week, bottles of Powerade in fruit punch and strawberry lemonade flavors being sold in the Detroit, Michigan; Omaha, Nebraska, New York and Washington, D.C. areas no longer list the ingredient. Some bottles still list it, however, suggesting Coca-Cola may have started phasing it out recently.

A representative for the Atlanta-based company confirmed Sunday that its Powerade brands are "BVO-free." But no details were immediately available on when the change would be complete or how the drinks were reformulated.

Powerade's website still lists brominated vegetable oil as an ingredient for its fruit punch and strawberry lemonade flavors.

The Food and Drug Administration says brominated vegetable oil is used as a stabilizer for flavoring oils in fruit-flavored drinks. Coca-Cola has said in the past that it uses it to "improve stability and prevent certain ingredients from separating."

The decision by Coca-Cola to remove brominated vegetable oil from Powerade is just the latest evidence that food makers are coming under pressure for the ingredients they use. While companies stand by the safety of their products, some are making changes in response to the movement toward foods that people believe are natural.

Earlier this year, for instance, Subway said it would remove an ingredient dubbed the "yoga mat chemical" from its breads. The ingredient, azodicarbonamide, is approved for use by the FDA and can be found in a wide variety of breads. The petitioner, Vani Hari of FoodBabe.com, said she targeted Subway because of its image for serving healthy food.

Likewise, brominated vegetable oil can also be found in several other drinks.

But the Mississippi teenager, Sarah Kavanagh, said she targeted Gatorade and Powerade in petitions because they're designed for athletes, who are likely more concerned about what they're putting into their bodies. Her Powerade petition had more than 59,000 online supporters while the Gatorade one had more than 200,000.

As Americans cut back on soda, sports drinks have become more important for Coca-Cola and PepsiCo, which is based in Purchase, New York.

Although Coca-Cola has long dominated rival PepsiCo on the soda front, it lags the company in the growing sports drink category. According to the industry tracker Beverage Digest, Gatorade has 64% of the sports drink market.

full article...

[~Ray]

good for her.

[wehateporn]

Who drinks this shit?

[SilentKnight]

Originally Posted by wehateporn

Who drinks this shit?

I do, for one.

Good for restoring sodium and electolytes on a hot, sweaty summer day at work.

Let me guess - BVO is added by the MK Ultra as a mind control ingredient?

[wehateporn]

Originally Posted by SilentKnight

I do, for one.

Good for restoring sodium and electolytes on a hot, sweaty summer day at work.

Let me guess - BVO is added by the MK Ultra as a mind control ingredient?

[dyna mo]

Originally Posted by wehateporn

I've been ill the last few days and just chuckling with my other one here that at least I don't have to eat beets all day to resolve the issue.

[bean-aid]

Great, first cocaine from coca cola now this shit!

[American Psycho]

Gatorade and powerade are sugar water at best.
anyone drining them is health ignorant.

The Gatorade cups at most pro sports benches are not really gatorade fyi.

Only for tools that believe the marketing hype.

[baddog]

I remember watching Monday Night Football back in the day when Gatorade was first becoming a thing.

I remember a popular running back made a spectacular run and the camera was focused on him on the sidelines afterward when all of a sudden it was like a scene from The Exorcist with green slime flowing from his mouth.

Water is better.

[bronco67]

Why would it contain flame retardant? Is it to balance out Powerade's flammability quotient?

[brassmonkey]

Originally Posted by bronco67

Why would it contain flame retardant? Is it to balance out Powerade's flammability quotient?

put out heartburn?

[bronco67]

Originally Posted by brassmonkey

put out heartburn?

It has time release Tums tablets that shoot down your throat when you guzzle after a sweaty hoops session.

[BIGTYMER]

Originally Posted by bronco67

Why would it contain flame retardant? Is it to balance out Powerade's flammability quotient?

I think it's used to keep the drink together.. emulsion from separating.

[Aidoru]

1 tsp morton salt lite
32 oz water
packet of kool aid


Powerade for pennies on the dollar

Thank me later

[brassmonkey]

i drove a rigg and i drank the blue powerade a lot would make my stomach hurt

[seeandsee]

fucking powerade is all over argentina