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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
xxx
Industry Role:
Join Date: Jun 2003
Location: UK
Posts: 31,544
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Sex sells
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#2 |
Confirmed User
Industry Role:
Join Date: Oct 2003
Posts: 1,103
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Copied so your site can deal with the bandwidth:
![]() In marketing a product or service, sex sells. Just the hint that you could get sex if you use a product or service (in your adverts or promotion) will often help become sales. Of course its not always in your face, such as a sexy model oiled up, on top of a car. Often it may be someone using a product or service who because of it is popular and has lots of friends. Thus leading to sex. In the UK we see on TV many adverts making you look popular from cars to even recently one selling low fat sandwich bread. So sex sells. But in porn sites that becomes a problem. How do you sell sex. Do you sell it with sex (such as free pics of your content)? It sounds simple, but its not. With most products or services your selling the idea that however dull the product or service is, it will get you sex. But can you sell a porn site with the belief that it will get you sex? Well I guess playboy magazine did that (maybe still does) in the fact that it sells not just porn but sells you a lifestyle. It sells you a dream. It mixed (may still do) pics of nude sexy women with articles of cars, watches and so on. In deed in the UK other magazines have sort of done this too. The lads mags of recent years sold a more working class lifestyle. Maybe this was a mistake as in truth this was for some, something they may already have. Not something they wanted to have. After all as long as you have a decent income you could probably afford one of the cars they wrote about. And the girl next door models you could probably date. But with porn sites its often just porn your selling. So should porn sites today offer more? There is no reason to offer more than just porn. It probably makes sense to have a blog on your site too. This makes going to your site daily worth while. The porn then becomes the up-sell. For example why not blog about models you have shot, and going to shoot. White about how you do shoots and show pics from not just shoots but your studio. This in truth costs you nothing, and will personalise your site. But why not go further. Why not do your own articles too. White about cars, watches and so on. But these need to be your own articles and not just copied from another site. Often you even have your own models, so why not make use of them. Take pics (they can be clothed) of the model on or with the items. So if its a watch, have her wear it. Or if its a car have her on it or in it. Then post on your blog. The idea being these pics go viral and give you lots of publicity. The idea being that you start selling sex again. Find and make a market. So for example playboy sold the fantasy of being a rich playboy with sports cars and hot women all over you. You may aim for a working class market. Or a completely different type of market. If your site is say BDSM then it could be a fetish market. Such as case I myself would sell on a ?posh? market. So models in fetish gear sat in expensive cars outside such as a mansion, with the article about the car(s). Maybe with some high end black and white photography. And yes it may even be worth hiring out professional journalists and photographers to do the articles. The days of when you could have a few tour pages and expect people to join have long since gone. You need to communicate with the public. You need to sell sex, not just sell porn. |
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