News LaCroix lawsuit alleging sparkling water contains 'synthetic' ingredients 'cockroach insecticide'

[brassmonkey]

Makers of LaCroix hit with lawsuit alleging their sparkling water contains 'synthetic' ingredients, including a 'cockroach insecticide' originally appeared on goodmorningamerica.com

The makers of the wildly popular sparkling water LaCroix, which has become a phenomenon over the past year, were hit with a lawsuit alleging the beverage contains "non-natural flavorings," including an ingredient said to be used as a "cockroach insecticide."

The lawsuit, which is seeking class action status, was filed in Cook County, Illinois, against the drink's parent company, National Beverage Corporation, and slammed what it said was the "practice of mislabeling their signature product, LaCroix Water, as 'all-natural,'" according to court documents obtained by ABC News.

The beverage makers "mislead consumers into believing that their product is natural when it is not," the complaint added. Moreover, the suit alleged the bubbly water contains the ingredient "linalool" which it says "is used as a cockroach insecticide."

The National Beverage Corp. "categorically denies all allegations" in the suit, the company said in a statement, slamming it as "without basis in fact or law regarding the natural composition" of LaCroix sparkling waters.

MORE: Popular beverage maker faces class-action lawsuit over 'all natural' claims

"Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors," the statement added. "The lawsuit provides no support for its false statements about LaCroix’s ingredients."



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[RandyRandy]

I thought this was about Remy LaCroix. Never heard of LaCroix water.

[Matt 26z]

Ice Mountain ("natural spring water" type) is the most pure water of the major sellers. It contains no fluoride as well. Fluoride in the water is how governments control their populations.