Business Why offering several join options? - GoFuckYourself.com

TheAccountant · 12-17-2018, 03:56 PM

Hi there,

just a quick question: why almost 99% of sites have several join options?

It's quite clear that the most "revenue-effective" join option is the monthly subscription. What's the point to offer several confusing join options. Maybe to make more cash in advance but on the long run you would make less.

I'm going to run a test offering one single monthly subscription.

Bladewire · 12-17-2018, 04:06 PM

People like options when buying. Some like a recurring commitment for less than a non recurring commitment.

My subscribers pay $10 more for the non recurring option. You're losing money by not offering at least two options.

TheAccountant · 12-17-2018, 04:09 PM

Quote:

Originally Posted by Bladewire

People like options when buying. Some like a recurring commitment for less than a non recurring commitment.

My subscribers pay $10 for the non recurring option. You're losing money by not offering at least two options.

That's a good point, people like more options. I think the opposite, people get confused by many options. I'm not saying you are wrong, I'm really considering your idea.

I don't work with single shot (not recurring). Many big programs got rid of non-recurring options as well.

Bladewire · 12-17-2018, 04:15 PM

Quote:

Originally Posted by TheAccountant

That's a good point, people like more options. I think the opposite, people get confused by many options. I'm not saying you are wrong, I'm really considering your idea.

I don't work with single shot (not recurring). Many big programs got rid of non-recurring options as well.

I love the non recurring members that sign up every month after their subscription expires. $10 more for me

Non-recurring members that really like the site end up becoming recurring members.

Nicky · 12-17-2018, 05:20 PM

I get quite a few yearly signups too so I am glad some have that option.

avrevenue · 12-18-2018, 03:46 AM

Quote:

Originally Posted by Bladewire

I love the non recurring members that sign up every month after their subscription expires. $10 more for me

Non-recurring members that really like the site end up becoming recurring members.

We have the same option and they are a lot of members that prefer to pay $10 more to have an one time fee

The Porn Nerd · 12-18-2018, 08:31 AM

Too many choices is bad. Too few is bad. You need a mix.

Some people simply will not join a site with a recurring Membership fee. Some like bargains like yearly or 3 month options (cheaper). I offer 4 options, two recurring and two non-recurring.

chaze · 12-18-2018, 02:06 PM

Quote:

Originally Posted by Bladewire

People like options when buying. Some like a recurring commitment for less than a non recurring commitment.

My subscribers pay $10 more for the non recurring option. You're losing money by not offering at least two options.

True dat, some people just get partial to a certain processor. The tricky part is the come and go so often there is not enough time for names to get recognized by users for very long.

NoWhErE · 12-18-2018, 02:42 PM

Quote:

Originally Posted by TheAccountant

Hi there,

just a quick question: why almost 99% of sites have several join options?

It's quite clear that the most "revenue-effective" join option is the monthly subscription. What's the point to offer several confusing join options. Maybe to make more cash in advance but on the long run you would make less.

I'm going to run a test offering one single monthly subscription.

Please share any ground breaking discoveries you make that hundreds of other paysite operators haven't made before.

EddyTheDog · 12-18-2018, 02:46 PM

Quote:

Originally Posted by The Porn Nerd

Too many choices is bad. Too few is bad. You need a mix.

Some people simply will not join a site with a recurring Membership fee. Some like bargains like yearly or 3 month options (cheaper). I offer 4 options, two recurring and two non-recurring.

SBJ · 12-18-2018, 06:11 PM

Quote:

Originally Posted by Bladewire

I love the non recurring members that sign up every month after their subscription expires. $10 more for me

Non-recurring members that really like the site end up becoming recurring members.

yup this I loved making $10 more for non-recurring and I think people were willing to pay it because some websites make it hard to cancel.

I also saw some of the same names come back a month or two later to do the same $10 more.

Rochard · 12-18-2018, 07:51 PM

Quote:

Originally Posted by TheAccountant

It's quite clear that the most "revenue-effective" join option is the monthly subscription.

Do the math.

Join page has two options, $19.99/month or $120/year. The yearly option is half off. Let's say you have average retention of three months so you would collect $60. OR you can collect $120.

Colmike9 · 12-18-2018, 07:57 PM

I've worked for some sites that have like $700+ 'lifetime' options, and people actually buy that.

Konda · 12-18-2018, 10:51 PM

It's proven that having several membership option is the best to get the most customers. It should be more than 2 and less than 5. When the customer feels like he has several options to choose from he is more likely to subscribe.

On adult sites having the $1 trial besides the full month price is because it's much easier to get people in. You will get a lot more signups compared to if you don't have this option and you will make more money in the long run by having this option despite a lot of the $1 trails canceling. It's a simple numbers game.

In addition most programs (used to) rely on affiliates and had to offer a PPS to get the affiliates to send traffic. So if you don't have the $1 trial the affiliates are not interested in sending traffic, because their ratios will suck compared to sites that offer do it. So for many it's also a must have because of that.

The 3, 6 or 12 month option is for the customers that have money and really want to join and see it as a much cheaper option.

Fenris Wolf · 12-19-2018, 05:53 AM

You really don't know where your consumers mindset is at the moment of joining so having multiple options helps spread a wider net to catch them with.

geedub · 12-19-2018, 07:01 AM

https://en.wikipedia.org/wiki/Howard_Moskowitz

Thank this guy for this theory.

The Porn Nerd · 12-19-2018, 11:43 AM

Quote:

Originally Posted by Konda

It's proven that having several membership option is the best to get the most customers. It should be more than 2 and less than 5. When the customer feels like he has several options to choose from he is more likely to subscribe.

On adult sites having the $1 trial besides the full month price is because it's much easier to get people in. You will get a lot more signups compared to if you don't have this option and you will make more money in the long run by having this option despite a lot of the $1 trails canceling. It's a simple numbers game.

In addition most programs (used to) rely on affiliates and had to offer a PPS to get the affiliates to send traffic. So if you don't have the $1 trial the affiliates are not interested in sending traffic, because their ratios will suck compared to sites that offer do it. So for many it's also a must have because of that.

The 3, 6 or 12 month option is for the customers that have money and really want to join and see it as a much cheaper option.

Yes true but with the $1 trials your chargebacks go way up, too. So that is a factor.

TheAccountant · 12-19-2018, 11:56 AM

Quote:

Originally Posted by NoWhErE

Please share any ground breaking discoveries you make that hundreds of other paysite operators haven't made before.

You can't imagine how many groundbreaking discoveries I have made over the years that made me millions while hundreds of other paysite operators were complaining about tubes.

Let me add more value to my words: my aim in the last few years is to reduce friction during the signup / payment process. Many operators don't care about it. They have landing pages designed in way, join pages designed in another way and payment pages with another design again. Customers get lost.

If you think to have a strong product and you are confident about the retaining ratio, offering just one single monthly option is where you make more money with full memberships.

SpeedoDave · 12-19-2018, 07:15 PM

Accountant,

Thanks for your post. Working on different pricing is something I've done since day one and because we don't share too much real business between us I am never sure if what I'm doing is the best.

More recently (I began in the industry in 2001) I am finding more joins at higher price points and for longer memberships relative to the past.

You are correct that the monthly rebill model is what made some of us successful over the years and I might try just a simple monthly rebill membership on one of my sites and see how it goes.

Dave

PS - While I was writing this, an email alert of another $50 member on my blog (there is a $5 monthly option).

SBJ · 12-24-2018, 08:07 AM

Today I just received a $99 sale to FTV Girls! yay!

12-17-2018, 03:56 PM	#1
TheAccountant So Fucking Banned Join Date: Dec 2005 Posts: 705	Why offering several join options? Hi there, just a quick question: why almost 99% of sites have several join options? It's quite clear that the most "revenue-effective" join option is the monthly subscription. What's the point to offer several confusing join options. Maybe to make more cash in advance but on the long run you would make less. I'm going to run a test offering one single monthly subscription.

12-17-2018, 05:20 PM	#5
Nicky Judge Jury and Executioner Industry Role: Join Date: Mar 2003 Location: Sweden Posts: 30,069	I get quite a few yearly signups too so I am glad some have that option. __________________ gfynicky @ gmail.com

12-18-2018, 08:31 AM	#7
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,523	Too many choices is bad. Too few is bad. You need a mix. Some people simply will not join a site with a recurring Membership fee. Some like bargains like yearly or 3 month options (cheaper). I offer 4 options, two recurring and two non-recurring. __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold Over 90 paysites to promote! Now on Teams: peabodymedia

12-18-2018, 07:57 PM	#13
Colmike9 (>^_^)b Industry Role: Join Date: Dec 2011 Posts: 7,223	I've worked for some sites that have like $700+ 'lifetime' options, and people actually buy that. __________________ Join the BEST cam affiliate program on the internet! I've referred over $1.7mil in spending this past year, you should join in. I make a lot more money in the medical field in a lab now, fuck you guys. Don't ask me to come back, but do join Chaturbate in my sig, it still makes bank without me touching shit for years..

12-19-2018, 05:53 AM	#15
Fenris Wolf Confirmed User Industry Role: Join Date: Nov 2005 Posts: 1,025	You really don't know where your consumers mindset is at the moment of joining so having multiple options helps spread a wider net to catch them with. __________________ Email: fenris_wolf3000 (a t ) yah00 . c 0 m

12-17-2018, 04:06 PM	#2
Bladewire StraightBro Industry Role: Join Date: Aug 2003 Location: Monarch Beach, CA USA Posts: 56,229	People like options when buying. Some like a recurring commitment for less than a non recurring commitment. My subscribers pay $10 more for the non recurring option. You're losing money by not offering at least two options.

12-18-2018, 10:51 PM	#14
Konda ... Industry Role: Join Date: Apr 2003 Posts: 2,280	It's proven that having several membership option is the best to get the most customers. It should be more than 2 and less than 5. When the customer feels like he has several options to choose from he is more likely to subscribe. On adult sites having the $1 trial besides the full month price is because it's much easier to get people in. You will get a lot more signups compared to if you don't have this option and you will make more money in the long run by having this option despite a lot of the $1 trails canceling. It's a simple numbers game. In addition most programs (used to) rely on affiliates and had to offer a PPS to get the affiliates to send traffic. So if you don't have the $1 trial the affiliates are not interested in sending traffic, because their ratios will suck compared to sites that offer do it. So for many it's also a must have because of that. The 3, 6 or 12 month option is for the customers that have money and really want to join and see it as a much cheaper option.

12-19-2018, 07:01 AM	#16
geedub Confirmed User Industry Role: Join Date: Jun 2005 Location: concrete jungle Posts: 3,488	https://en.wikipedia.org/wiki/Howard_Moskowitz Thank this guy for this theory. __________________ Reliable web host that actually cares, tell em geedub sent ya. Vacares

12-19-2018, 07:15 PM	#19
SpeedoDave Confirmed User Industry Role: Join Date: Sep 2003 Location: Aussie until we are convicts no more. Posts: 354	Accountant, Thanks for your post. Working on different pricing is something I've done since day one and because we don't share too much real business between us I am never sure if what I'm doing is the best. More recently (I began in the industry in 2001) I am finding more joins at higher price points and for longer memberships relative to the past. You are correct that the monthly rebill model is what made some of us successful over the years and I might try just a simple monthly rebill membership on one of my sites and see how it goes. Dave PS - While I was writing this, an email alert of another $50 member on my blog (there is a $5 monthly option). __________________ I feel old since I started SpeedoFetish.com back in 2001.

12-24-2018, 08:07 AM	#20
SBJ So Fucking Fabulous Industry Role: Join Date: Apr 2003 Location: Indiana Posts: 11,374	Today I just received a $99 sale to FTV Girls! yay! __________________ Chaturbate - Make tons of money from Cams! *Name Silo - Domains under $9 and free ID protect*