Business Quick publisher’s manual to ad formats

[Fr3d]

Being homestuck is a great time to try something new – even it is another format of ads. In this post, there will be a quick tour over the rest of our ad formats.

Find the one (or two, or all of them) which fits your site:

POPUNDER
What is: a full-page layout appearing in a tab behind the main browser window.

Great for: websites with a sensitive audience and video content. Popunder doesn’t interrupt users’ onsite experience: your visitors will see it only after closing the tab with your site. Also, it’s one of the most profitable ad formats, so adding it to your strategy would do you good.

⛔️ Don’t: use more than three popunders in a row — users lose their patience and interest quite quickly. Too many pops on site is rather a disadvantage than a source of benefit.

WEB PUSH NOTIFICATIONS
What is: a clickable message with text and (sometimes) image sent by the user’s browser.

Great for: any kind of site since this is a natural part of our daily web experience, perfectly mixed with regular feed. Though web push notifications can make a superior profit on entertainment and shopping websites.

⛔️ Don’t: set a high frequency for a subscription window to be shown. Avoid catching users off guard with a subscription request right on the first minute he/she visits. Give it time for your potential subscribers to evaluate your website content and form a willing to subscribe. Another great way to convert users into a subscription may be by using an engaging subscription window, so turn on your imagination or ask for the manager’s advice.

NATIVE BANNER
What is: usually a block of images with the text which completely blends with site content and at the same time matches user’s interests.

Great for: websites with a sensitive audience and great, unique content — this ad format doesn’t look like an ad and is well-targeted.

⛔️ Don’t: make the ad slot oversized compared to other parts of your site to keep it genuinely native.

DISPLAY BANNER
What is: an image with/without the text appearing in specific areas of a site, the oldest of all ad formats.

Great for: publishers who are looking for some passive income from ads and don’t really want to dig into ad engagement.

⛔️ Don’t: overload your site with too many display banner slots unless you want your website to look like a vintage pinboard

VIDEO PRE-ROLL
What is: a short promotional video shown in the player before the video content itself.

Great for: monetization of sites with video content — even if it’s only one video per the whole site! Users retain the advertising message from video way better than from image or text.

⛔️ Don’t: hesitate to ask your manager to check if you set the code correctly, especially if it’s your very first Adsterra video ad unit.

All of these ad formats are easy to set up and launch. The best-earning strategy is to find a unique combination of various ad formats that fit your site perfectly. As finding your own style, it may take some time, but the result will undoubtedly worth it, so go ahead and try.

Source: Adsterra's blog

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Which ad format you prefer most often? Why? Feel free to share your opinion in the comments.

[george MH]

Hey thanks for sharing ... and I would stay away from PUSH NOTIFICATIONS