Interesting Stats - 1 Mil Members and Climbing

[KRL]

LiveJournal.com is one of the largest "blogs" online. With over 1.2 Million members now. Interesting stats and demographics to analyze. Looks like 5% (over 63,000) users converting to their $2 / month premium deal. Clever marketing if you don't get invited in by an existing member you can join by paying the $25 annual fee to be able to post. It's interesting to note the 2 to 1 female to male ratio. Also 10% of members are age 13 to 18.


http://www.livejournal.com/stats.bml

Users

How many users, and how many of those are active?

Total accounts: 1273811
... active in some way: 611272
... that have ever updated: 1082300
... updating in last 30 days: 503691
... updating in last 7 days: 359865
... updating in past 24 hours: 153304

Gender

Are males or females more likely to maintain journals?

Male: 413540 (36.5%)
Female: 719775 (63.5%)
Unspecified: 288164

Account Types

What type of account do people have?

Free Account: 1193444 (93.7%)
Early Adopter: 14152 (1.1%)
Paid Account: 63313 (5.0%)
Permanent Account: 1596 (0.1%)

Demographics

The following are the 15 most popular countries LiveJournal is used in:

United States - 980268
Canada - 65568
United Kingdom - 53121
Australia - 26439
Russian Federation - 22943
Germany - 6508
Singapore - 5983
New Zealand (Aotearoa) - 4198
Japan - 4032
Netherlands - 3462
Philippines - 2566
Sweden - 2231
Israel - 2178
Ukraine - 2113
Ireland - 1994

The following are the 15 most popular U.S. states LiveJournal is used in:

California - 132748
New York - 70277
Florida - 62598
Texas - 50447
Michigan - 49100
Massachusetts - 43518
Pennsylvania - 40406
Washington - 34089
New Jersey - 33967
Ohio - 30613
Illinois - 28444
Virginia - 27999
Georgia - 22646
Maryland - 18319
North Carolina - 17078

Age Distribution

The following shows the age distribution of LiveJournal users:

13 2751
14 10664
15 29420
16 53042
17 69951
18 76858
19 72517
20 63617
21 51962
22 40583
23 31659
24 23422
25 18075
26 15094
27 11934
28 10219
29 8133
30 7065
31 5764
32 5213
33 4652
34 3741
35 2692
36 2400
37 2135
38 1706
39 1451
40 1179
41 1092
42 988
43 965
44 793
45 625
46 543
47 532
48 477
49 411
50 401
51 341
52 287
53 303
54 250
55 230

[I Am The Walrus]

What i think is interesting in those figures is the age distribution figures.

from that picture you can clearly see that journals, blogs whatever you wanna call them seem to attract the 17-20 year olds yet, when they get to 21 the numbers seem to decline.

what happens to these users when they hit 21 is it due to the fact they have discovered the opposite sex or could it be due to something else?

perhaps the blog/journal market is only a good place to market stuff if you are targeting the younger generation.

[KRL]

Originally posted by I Am The Walrus
What i think is interesting in those figures is the age distribution figures.

from that picture you can clearly see that journals, blogs whatever you wanna call them seem to attract the 17-20 year olds yet, when they get to 21 the numbers seem to decline.

what happens to these users when they hit 21 is it due to the fact they have discovered the opposite sex or could it be due to something else?

perhaps the blog/journal market is only a good place to market stuff if you are targeting the younger generation.

Yeh, I found that interesting also. And legally you can't even do a binding agreement with someone under 18 without someone over 18 present and signing also.

[High Quality]

Originally posted by I Am The Walrus
What i think is interesting in those figures is the age distribution figures.

from that picture you can clearly see that journals, blogs whatever you wanna call them seem to attract the 17-20 year olds yet, when they get to 21 the numbers seem to decline.

what happens to these users when they hit 21 is it due to the fact they have discovered the opposite sex or could it be due to something else?

perhaps the blog/journal market is only a good place to market stuff if you are targeting the younger generation.

I dont think so. The blog idea mostly appeals to teens I would think who want others to listen to them complain / views on life. I know several people who have live/dead/freeopen journals and most of them are fucked up people who want others to make them feel better.

[I Am The Walrus]

KRL,

another good point, i wonder how these types of sites handle the COPA registrations etc as required by law for users under 18 (is it 18 nowadays?)

[KRL]

http://www.DeadJournal.com/

Someone always comes up with the clever "anti-matter" version for the psycho crowd.

[KRL]

Originally posted by I Am The Walrus
KRL,

another good point, i wonder how these types of sites handle the COPA registrations etc as required by law for users under 18 (is it 18 nowadays?)

I don't know what type of content is being posted, but I imagine there's quite a bit of sexual talk since that's what most young people have problems with.

Surprised they even let people that young become members.

[lil2rich4u2]

Originally posted by KRL
http://www.DeadJournal.com/

Someone always comes up with the clever "anti-matter" version for the psycho crowd.

hahaha

[xenigo]

If the Dead Journal stats are real, it looks like they get some pretty damn good traffic for being a spoof site.

[pudcat]

Originally posted by xenigo
If the Dead Journal stats are real, it looks like they get some pretty damn good traffic for being a spoof site.

rebelious teens

[kmanrox]

good place to advertise a multi-player gaming site i think...

[Gemini]

Most of the straight cammies use it and (at least) used to have pretty large followings. It was easier than using scripts on their own sites. They could sell the bark right off a tree.

[steffie]

Hate to say it, my one of my kids has a Journal on there also

lol

It's quite popular with her friends - School etc etc

Ah, whats the world coming too