Google to offer advertisers click fraud stats - GoFuckYourself.com

xxxjay · 07-26-2006, 03:40 AM

http://news.com.com/2100-1024_3-6098...8469&subj=news

Google to offer advertisers click fraud stats
Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks.
By Elinor Mills
Staff Writer, CNET News.com

Published: July 25, 2006, 9:03 PM PDT
TalkBack E-mail Print del.icio.us Digg this
Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system late Tuesday.

Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.

Click fraud occurs when Web site publishers click on ads on their site to boost their revenue or when companies click on rivals' ads to eat away at their advertising budgets. Invalid clicks, for which Google does not charge advertisers, include inadvertent double clicks on an ad, according to Ghosemajumder.

"Advertisers asked us for more transparency on this issue," he said. "Until now advertisers haven't had a great deal of data to compare from their own accounts in order to be able to understand what Google is doing for them."

Without relevant click fraud data from Google, advertisers have had to rely on estimates from third-party companies that provide services to combat click fraud and that Google accuses of inflating numbers to drive more business.

Industry reports say fraudulent clicks range from 14.1 percent to 14.6 percent to as high as 20 percent of total clicks.

"Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them," Ghosemajumder said.

Google detects and filters out the "vast majority" of invalid clicks, he said, declining to give any general figures on invalid clicks.

Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said.

Google has had to limit the data it provides to prevent fraudsters from reverse engineering its systems and methods of operation, according to Ghosemajumder.

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A report submitted in a court case last week concluded that Google's anti-click fraud efforts are "reasonable". The report was requested as part of a settlement reached between Web site Lane's Gifts and Google.

Lane's Gifts sued Google last year, claiming the search giant charged advertisers for fraudulent clicks. Other advertisers are challenging the settlement in court, arguing that the amount is inadequate compensation.

In a separate click fraud lawsuit, a federal judge approved a $5 million settlement Yahoo reached with Checkmate Strategic Group.

fr0gman · 07-26-2006, 03:42 AM

That is good news

2HousePlague · 07-26-2006, 03:44 AM

It's been posted, but thanks for re-newsing it --

2hp

Kimo · 07-26-2006, 03:46 AM

very good news

Phoenix · 07-26-2006, 03:48 AM

that is a nice gesture...how about showing us how much we got robbed then also over the past years..lol

DEA - banned for life · 07-26-2006, 05:12 AM

sweet lets see who makles the list

vod · 07-26-2006, 06:23 AM

INterested to see

Quote:

Originally Posted by DEA

sweet lets see who makles the list

Think Yahoo will give money's back ...

DutchTeenCash · 07-26-2006, 06:25 AM

read that this mornin pretty nice uh

Tdog · 07-26-2006, 06:29 AM

Its nice to see google stepping up and showing the stats.

Jinx · 07-26-2006, 12:37 PM

Good to hear

RyuLion · 07-26-2006, 12:42 PM

good thing, we didn't buy those..

wedouglas · 07-26-2006, 12:43 PM

interesting. very interesting

Degenerate · 07-26-2006, 12:44 PM

what about all the money they took in the past without reporting it as fraud?

07-26-2006, 12:46 PM

I'm curious as to see what's been stolen from me. :\

WiredGuy · 07-26-2006, 12:57 PM

I wonder if Overture will step up and do something similiar.
WG

wedouglas · 07-26-2006, 12:59 PM

Alright, report is done.

Since January, 3.13% of my clicks were invalid. Fine with me.

07-26-2006, 03:40 AM	#1
xxxjay Tube groupie. Industry Role: Join Date: Aug 2002 Location: LoScandalous, CA Posts: 13,482	Google to offer advertisers click fraud stats http://news.com.com/2100-1024_3-6098...8469&subj=news Google to offer advertisers click fraud stats Advertisers will be able to see number of invalid clicks, as well as what percentage that represents of total clicks. By Elinor Mills Staff Writer, CNET News.com Published: July 25, 2006, 9:03 PM PDT TalkBack E-mail Print del.icio.us Digg this Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system late Tuesday. Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google. Click fraud occurs when Web site publishers click on ads on their site to boost their revenue or when companies click on rivals' ads to eat away at their advertising budgets. Invalid clicks, for which Google does not charge advertisers, include inadvertent double clicks on an ad, according to Ghosemajumder. "Advertisers asked us for more transparency on this issue," he said. "Until now advertisers haven't had a great deal of data to compare from their own accounts in order to be able to understand what Google is doing for them." Without relevant click fraud data from Google, advertisers have had to rely on estimates from third-party companies that provide services to combat click fraud and that Google accuses of inflating numbers to drive more business. Industry reports say fraudulent clicks range from 14.1 percent to 14.6 percent to as high as 20 percent of total clicks. "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them," Ghosemajumder said. Google detects and filters out the "vast majority" of invalid clicks, he said, declining to give any general figures on invalid clicks. Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said. Google has had to limit the data it provides to prevent fraudsters from reverse engineering its systems and methods of operation, according to Ghosemajumder. In other news: HP nabs software maker for $4.5B Congress spanks naughty sites Swan song for Microsoft allies? News.com Extra: Bugle goes Googling for source code flaws Video: Site revives classic arcade tunes A report submitted in a court case last week concluded that Google's anti-click fraud efforts are "reasonable". The report was requested as part of a settlement reached between Web site Lane's Gifts and Google. Lane's Gifts sued Google last year, claiming the search giant charged advertisers for fraudulent clicks. Other advertisers are challenging the settlement in court, arguing that the amount is inadequate compensation. In a separate click fraud lawsuit, a federal judge approved a $5 million settlement Yahoo reached with Checkmate Strategic Group. __________________ http://donttellmehowtoruinmylife.com/ - http://www.jmdigitalmarketing.com/my...s-and-reviews/ - http://www.wouldyouhitit.org - http://shinyobjectreviews.com/

07-26-2006, 03:42 AM	#2
fr0gman Confirmed User Join Date: Feb 2005 Posts: 2,093	That is good news __________________ Earn up to $.03 per Visitor -> No Click Monetization! "Because the World Wide Web is all about two things: horrifyingly stupid psychodrama, and naked chicks." Wild College Videos \| ICQ: 7746696

07-26-2006, 03:44 AM	#3
2HousePlague CURATOR Join Date: Jul 2004 Location: the attic Posts: 14,572	It's been posted, but thanks for re-newsing it -- 2hp __________________ tada!

07-26-2006, 03:46 AM	#4
Kimo ... Join Date: Jan 2006 Location: Maryland ICQ:87038677 Posts: 11,542	very good news __________________ ...

07-26-2006, 03:48 AM	#5
Phoenix BACON BACON BACON Industry Role: Join Date: Nov 2002 Location: Poems everybody, the laddie fancies himself a poet Posts: 35,462	that is a nice gesture...how about showing us how much we got robbed then also over the past years..lol __________________ Skype Phoenixskype1 Telegram PhoenixBrad https://quantads.io

07-26-2006, 05:12 AM	#6
DEA - banned for life V.I.P. Join Date: Nov 2004 Location: InYour Head Posts: 7,886	sweet lets see who makles the list

07-26-2006, 06:25 AM	#8
DutchTeenCash I like Dutch Girls Join Date: Feb 2003 Location: dutchteencash.com Posts: 21,684	read that this mornin pretty nice uh __________________ ICQ 16 91 547 - SKYPE dutchteencash bob AT dutchteencash DOT com ... did you see our newest Sweet Natural Girl Priscilla (18)?

07-26-2006, 06:29 AM	#9
Tdog Confirmed User Join Date: May 2006 Posts: 2,707	Its nice to see google stepping up and showing the stats.

07-26-2006, 12:37 PM	#10
Jinx Confirmed User Industry Role: Join Date: Feb 2002 Posts: 636	Good to hear __________________ ICQ: 360-63-200

07-26-2006, 12:42 PM	#11
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,261	good thing, we didn't buy those.. __________________ Adult Biz Consultant A tech head since 1995

07-26-2006, 12:43 PM	#12
wedouglas So Fucking Banned Join Date: Aug 2004 Location: Dearborn, MI Posts: 5,921	interesting. very interesting

07-26-2006, 12:44 PM	#13
Degenerate Confirmed User Join Date: May 2006 Location: USA Posts: 1,294	what about all the money they took in the past without reporting it as fraud? __________________ .

07-26-2006, 12:46 PM	#14
shermo Guest Posts: n/a	I'm curious as to see what's been stolen from me. :\

07-26-2006, 12:57 PM	#15
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,482	I wonder if Overture will step up and do something similiar. WG __________________ I play with Google.

07-26-2006, 12:59 PM	#16
wedouglas So Fucking Banned Join Date: Aug 2004 Location: Dearborn, MI Posts: 5,921	Alright, report is done. Since January, 3.13% of my clicks were invalid. Fine with me.