When do you drop a Sponsor? (Blog/SE Traffic) - GoFuckYourself.com

Walrus · 10-26-2007, 10:40 AM

Do you go with the unwritten rule that most Webmasters use, where you make a decision after you send 3k unique visitors to a sponsor? Why 3k, and not 2k? How low does your conversion ratio have to be when you make the decision to change sponsors? This is just for Blog/SE traffic. Obvioulsy, TGP traffic would be different.

BradM · 10-26-2007, 10:44 AM

0:3k is pitiful for blog traffic. It depends how much you have to begin with. I dunno I always stick to the 0:5k rule.

Kristian · 10-26-2007, 10:51 AM

I tend to know how much certain products should convert on a given traffic source. This only comes with experience and is usually subjective (I'm sure we all convert a little differently). If I take on a new sponsor and they're converting absurdly over the norm then I would drop them but, so far, it has never happened. If I drop a sponsor it's usually for different reasons (i.e I don't like their business practices or their sites).

candyflip · 10-26-2007, 12:26 PM

I go to 5k and if nothing has happened by then, I just let the blog sit and work itself from that point out. Hasn't happened but once or twice.

Walrus · 10-26-2007, 01:46 PM

Quote:

Originally Posted by candyflip

I go to 5k and if nothing has happened by then, I just let the blog sit and work itself from that point out. Hasn't happened but once or twice.

Are you saying that you to stick to one sponsor per blog?

10-26-2007, 10:40 AM	#1
Walrus Confirmed User Join Date: May 2005 Location: USA Posts: 2,150	When do you drop a Sponsor? (Blog/SE Traffic) Do you go with the unwritten rule that most Webmasters use, where you make a decision after you send 3k unique visitors to a sponsor? Why 3k, and not 2k? How low does your conversion ratio have to be when you make the decision to change sponsors? This is just for Blog/SE traffic. Obvioulsy, TGP traffic would be different.

10-26-2007, 12:26 PM	#4
candyflip Carpe Visio Industry Role: Join Date: Jul 2002 Location: New York Posts: 43,061	I go to 5k and if nothing has happened by then, I just let the blog sit and work itself from that point out. Hasn't happened but once or twice. __________________ Spend you some brain. Email Me

10-26-2007, 10:44 AM	#2
BradM Confirmed User Join Date: Dec 2003 Location: 1123,6536,5231 Posts: 3,397	0:3k is pitiful for blog traffic. It depends how much you have to begin with. I dunno I always stick to the 0:5k rule.

10-26-2007, 10:51 AM	#3
Kristian Confirmed User Industry Role: Join Date: Aug 2003 Posts: 3,733	I tend to know how much certain products should convert on a given traffic source. This only comes with experience and is usually subjective (I'm sure we all convert a little differently). If I take on a new sponsor and they're converting absurdly over the norm then I would drop them but, so far, it has never happened. If I drop a sponsor it's usually for different reasons (i.e I don't like their business practices or their sites).