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Old 12-11-2007, 11:34 PM   #1
Big_D
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Holy Fuckin Shit. Penthouse has bought Adult Friend Finder

According to the NY Times Penthouse as bought Adult Friend Finder......

http://www.nytimes.com/2007/12/12/te...&ore f=slogin
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Old 12-11-2007, 11:37 PM   #2
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Old 12-11-2007, 11:37 PM   #3
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I heard about this last week....so its true....
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Old 12-11-2007, 11:37 PM   #4
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omg mega sig spot
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Old 12-11-2007, 11:38 PM   #5
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this is gonna get a big one....
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Old 12-11-2007, 11:42 PM   #6
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Its been talked about and in the works for afew months now.
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Old 12-11-2007, 11:45 PM   #7
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hrmph, strange
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Old 12-11-2007, 11:45 PM   #8
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Good. They were on the way out and needed to evolve. Very good move.
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Old 12-11-2007, 11:47 PM   #9
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$500 Million in today's crazy 2.0 inflation seems a little low. When you see sites with 1/100th of it's profit going for billions.
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Old 12-11-2007, 11:51 PM   #10
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$500 Million in today's crazy 2.0 inflation seems a little low. When you see sites with 1/100th of it's profit going for billions.
then again they just got busted by the ftc for pushing porn on children.. thats not a very good black eye
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Old 12-11-2007, 11:51 PM   #11
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On the NY times website? Is this the real deal?

Penthouse Buys Group of Social-Networking Sites


By ANDREW MARTIN
Published: December 12, 2007
While the influx of free and low-cost video has hurt the sale of pornographic videos, the chief executive of the Penthouse Media Group remains so bullish on the sex-related entertainment industry that he is investing $500 million in a group of social networking sites.

Marc H. Bell, chief executive of Penthouse Media, said the company had acquired Various Inc. and its subsidiaries as part of a plan to expand its reach. Various operates more than 25 networking sites and says it has a member base of more than 260 million consumers, about 1.2 million of them paying subscribers.

The combined revenue of both companies is projected to be $340 million in 2007.

Various’s most popular Web site is adultfriendfinder, which describes itself as a personals community for swingers and sex. But Various owns a variety of other social networks like Italianfriendfinder.com, gradfinder.com and bigchurch.com, which offers to help users “meet people who share the same spiritual beliefs as you.”

“For now, we are holding on to everything,” Mr. Bell said. He said the goal was to provide consumers, particularly 18-to-34-year-old men, with a wide variety of sex-related offerings in magazines, in videos and online.

“The rationale here is, it’s an online world,” Mr. Bell said.

After filing for bankruptcy protection, Penthouse was purchased in 2004 by PET Capital Partners, a group of private investors that includes Mr. Bell. Since then, Mr. Bell and his team have revamped the magazine, turning it from what he describes as an “XXX” publication into a more lifestyle-focused magazine that is “where you go when you graduate from Maxim.” The company also started making sex-related movies aimed at couples.
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Old 12-11-2007, 11:52 PM   #12
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Penthouse just made a leap into the bigtime!
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Old 12-11-2007, 11:56 PM   #13
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Wow, speechless. Congrats AFF. Pornwolf, you were right ;)
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Old 12-11-2007, 11:56 PM   #14
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wow, thats big news, shesh.
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Old 12-11-2007, 11:56 PM   #15
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sig spot secured
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Old 12-11-2007, 11:56 PM   #16
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That's one huge buys.

Best of luck Penthouse.
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Old 12-11-2007, 11:57 PM   #17
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Old 12-11-2007, 11:58 PM   #18
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It's not real until it's verified by AFF. Even $500,000,000 sounds very low for what AFF is really "worth".

The NY Times has been wrong before, though on something big like this? Wow.
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Old 12-11-2007, 11:58 PM   #19
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big move for Penthouse, here's to hoping for a better, more ethically concerned AFF
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Old 12-11-2007, 11:59 PM   #20
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wow nice
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Old 12-12-2007, 12:00 AM   #21
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Until I hear AFF confirm it I won't believe it. The reality is if they're looking for big buyers and attention, this is brilliant.

Brad
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Old 12-12-2007, 12:02 AM   #22
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congrats penthouse!
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Old 12-12-2007, 12:09 AM   #23
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im sure we will get the official announcement soon
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Old 12-12-2007, 12:16 AM   #24
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i smell lotsa $$$$. wow
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Old 12-12-2007, 12:17 AM   #25
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You had to know AFF was in play and something like this was coming.

It's too bad the Safeway deal fell through.

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Old 12-12-2007, 12:25 AM   #26
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Cool!!!!!!!!!!!!!!!!
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Old 12-12-2007, 12:31 AM   #27
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Well done AFF crew ;)
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Old 12-12-2007, 12:35 AM   #28
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You can't tell if it's low or not unless you see a series of financial reports.
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Old 12-12-2007, 12:35 AM   #29
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Cha-ching
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Old 12-12-2007, 12:41 AM   #30
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See sig and contact me to bank off this big time.
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Old 12-12-2007, 12:42 AM   #31
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Interesting.
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Old 12-12-2007, 12:48 AM   #32
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Congratulations to all involved!!! I hope it works out well.
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Old 12-12-2007, 12:59 AM   #33
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wow huge deal
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Old 12-12-2007, 01:03 AM   #34
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Wow......
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Old 12-12-2007, 01:03 AM   #35
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For free porn click the links below:
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Old 12-12-2007, 01:06 AM   #36
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I wonder how penthouse feels about zango and tube or torrent sites?
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Old 12-12-2007, 01:18 AM   #37
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Wow. That's big news
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Old 12-12-2007, 01:30 AM   #38
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One question, is the Zango account transferable?
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Old 12-12-2007, 01:43 AM   #39
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I wonder how penthouse feels about zango and tube or torrent sites?
Before dropping $500M, I'm sure they did their homework and by implication, they don't mind enough to stop the sale .. Though they may change policies now, interesting to see what happens next.
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Old 12-12-2007, 02:01 AM   #40
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500 million only????
The website says AFF has 1.2 million current paying subscribers.. thats like 200 million dollars a year right there.
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Old 12-12-2007, 02:44 AM   #41
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Until I hear AFF confirm it I won't believe it. The reality is if they're looking for big buyers and attention, this is brilliant.

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This is what I see when I log in

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Important Announcement: Various, Inc. has been purchased by Penthouse Magazine. We will update you tomorrow with more exciting details of this partnership.
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Old 12-12-2007, 02:54 AM   #42
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Old 12-12-2007, 03:10 AM   #43
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all shitting aside, if its true it may be more than just an actual "purchase" but some sort of partnership, who knows tho
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Old 12-12-2007, 03:17 AM   #44
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I don't believe it.
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Old 12-12-2007, 03:21 AM   #45
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Wow that's a big move for Penthouse!
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Old 12-12-2007, 03:23 AM   #46
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So does this mean people are going to pull down thier Penthouse Ad's now?
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Old 12-12-2007, 03:52 AM   #47
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wow exciting news!
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Old 12-12-2007, 04:09 AM   #48
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$500 Million in today's crazy 2.0 inflation seems a little low. When you see sites with 1/100th of it's profit going for billions.
Yeah, but you have to consider the fact that in 2 years or so there will be millions in legal liabilities arising out of their use of Zango to fuck their affiliates.
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Old 12-12-2007, 04:14 AM   #49
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let's wait and see...
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Old 12-12-2007, 04:19 AM   #50
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If true, it'll be interesting to see where they take the site into the future.
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