Selling Advertising space - CPC or CPM impressions? ADVICE PLS - GoFuckYourself.com

CunningStunt · 04-12-2008, 05:42 PM

I have a site with around 3 million impressions per month, and thinking of opening it up to advertising. It's all adult traffic.

What does everyone else do - charge per thousand impressions or cost per click? CPC obviously favours the advertiser, whereas cost per impression of course favours the site owner.

What to charge?

Secondly are there any off the shelf programs that are good for managing ad tracking, so advertisers can tell the status of their account, number of clicks etc? I am running asp.net.

ProjectNaked · 04-12-2008, 05:54 PM

I'll throw you $20 for a link - what's the url

CunningStunt · 04-12-2008, 05:58 PM

Nice try ProjectNaked. The site is easily worth $5K per month in advertising. I'm getting close to that already, but want to see if it would earn more farming out the banner space. I've only tried about half a dozen sponsors, and this would be a good way to track what works (based on renewals etc).

ProjectNaked · 04-12-2008, 06:02 PM

as my pappy once told me, "boy, all that shit you collect is only worth what someone will pay you for it"

you gotta start somewhere and I'd be happy to test it out for you

CunningStunt · 04-12-2008, 06:12 PM

Your pappy was a wise man. But I know what it's worth already just advertising my existing sponsors

ProjectNaked · 04-12-2008, 06:14 PM

ok, well here's another bump

CunningStunt · 04-12-2008, 11:41 PM

Thanks. As bob dylan said, you gotta serve somebody...

HouseHead · 04-13-2008, 01:21 AM

Quote:

Originally Posted by CunningStunt

I have a site with around 3 million impressions per month, and thinking of opening it up to advertising. It's all adult traffic.

What does everyone else do - charge per thousand impressions or cost per click? CPC obviously favours the advertiser, whereas cost per impression of course favours the site owner.

What to charge?

Secondly are there any off the shelf programs that are good for managing ad tracking, so advertisers can tell the status of their account, number of clicks etc? I am running asp.net.

Could you please hit me up? Interested in advertising..

CunningStunt · 04-13-2008, 03:09 AM

Quote:

Originally Posted by Insane Matt

Could you please hit me up? Interested in advertising..

hi insane matt. that's just the thing, I'm not sure what I'd charge you right now, what going rates are, if it would be per month banner spot, or cpm etc.

can you flick me over an email - I like your butts site btw - I bought oilybutts.com a few years ago and haven't done much with it.... oilybutts @ ...yah...oo.com - otherwise I'll get icq qoing in the morning, too knackered now.

Turboface · 04-13-2008, 05:29 PM

Want to find out what your ad space is really worth? Sell your ad space off to the highest bidders as an AdDistributor publisher. You put up ad blocks like the one below and you get a chunk of the revenue from all the clicks you generate.

If you had any questions, hit me up on ICQ:143702021

Ron Bennett · 04-13-2008, 05:46 PM

Impressions for sure.

However, to placate advertisers and to justify your CPM rate, provide advertisers with an average expected CTR number; don't guarantee it, but explain that other advertisers are getting X and the new advertiser likely will too with well designed, targeted ads tailered to your visitors.

CPC is on the way out anyways in large part due to click-fraud, tracking hassles, etc ...

And mainly because impressions alone have value in helping to make people aware of a product, branding, etc...

Websites that only charge advertisers by CPC, unless they use sliding scale pricing (difficult to do effectively unless one has numerous concurrent advertisers) like Google does, are often leaving a lot of money on the table.

Some advertisers who are primarily seeking exposure and/or don't care about CTR will even purposedly run ads designed to get low CTR on websites that charge by CPC to save money.

Ron

CunningStunt · 04-13-2008, 07:11 PM

Quite an eye opener this. Thanks to all that have contributed so far.

Thanks turboface. We tried out blacklabel ads about 6 months ago, but they sucked. Similar deal as ad distributor from the looks of things.

I'm with you on this Ron. Paid spots based on impressions - advertisers can check over the site / statistics and make up their own mind. No guarantees.

Have been investigating, and almost none of my competitors are (obviously) offering paid spots. They are all advertising similar sponsors as I am currently, which without doing much, are earning me around a $500 - $1000 a week. I guess most of them don't want the hassle involved in setting up and maintaining.

The only site I can think of similar is ja nes guide who are selling spots through blacklabel - no banner spots available, so I don't know what they charge, but text ads they charge:

1-Day Text Link $35.00
7-Day Text Link $220.00
30-Day Text Link $750.00

I have over twice as many page views per day as they do.

Here's a recent log screenie:

I guess the sensible thing to do would be set up the backend for advertisers, so they can track clickthrus, impressions etc, market the hell out of it, and see what happens?

CunningStunt · 04-13-2008, 07:16 PM

Link to stats as the forum screws it up http://img391.imageshack.us/img391/9...ksstatsco4.gif

NikKay · 04-14-2008, 07:43 AM

Feel free to hit me up. I manage all ad space on the Eros network and can give you some pointers.

04-12-2008, 05:42 PM	#1
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Selling Advertising space - CPC or CPM impressions? ADVICE PLS I have a site with around 3 million impressions per month, and thinking of opening it up to advertising. It's all adult traffic. What does everyone else do - charge per thousand impressions or cost per click? CPC obviously favours the advertiser, whereas cost per impression of course favours the site owner. What to charge? Secondly are there any off the shelf programs that are good for managing ad tracking, so advertisers can tell the status of their account, number of clicks etc? I am running asp.net.

04-13-2008, 05:29 PM	#10
Turboface Back in Black Industry Role: Join Date: Mar 2002 Posts: 9,976	Want to find out what your ad space is really worth? Sell your ad space off to the highest bidders as an AdDistributor publisher. You put up ad blocks like the one below and you get a chunk of the revenue from all the clicks you generate. If you had any questions, hit me up on ICQ:143702021 __________________ Search Engine Optimization Services for Adult Sites

04-13-2008, 05:46 PM	#11
Ron Bennett Confirmed User Join Date: Oct 2003 Posts: 1,653	Impressions for sure. However, to placate advertisers and to justify your CPM rate, provide advertisers with an average expected CTR number; don't guarantee it, but explain that other advertisers are getting X and the new advertiser likely will too with well designed, targeted ads tailered to your visitors. CPC is on the way out anyways in large part due to click-fraud, tracking hassles, etc ... And mainly because impressions alone have value in helping to make people aware of a product, branding, etc... Websites that only charge advertisers by CPC, unless they use sliding scale pricing (difficult to do effectively unless one has numerous concurrent advertisers) like Google does, are often leaving a lot of money on the table. Some advertisers who are primarily seeking exposure and/or don't care about CTR will even purposedly run ads designed to get low CTR on websites that charge by CPC to save money. Ron __________________ Domagon - Website Management and Domain Name Sales

04-12-2008, 05:54 PM	#2
ProjectNaked Confirmed User Join Date: Jul 2004 Location: Detroit Areola Posts: 4,309	I'll throw you $20 for a link - what's the url

04-12-2008, 05:58 PM	#3
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Nice try ProjectNaked. The site is easily worth $5K per month in advertising. I'm getting close to that already, but want to see if it would earn more farming out the banner space. I've only tried about half a dozen sponsors, and this would be a good way to track what works (based on renewals etc).

04-12-2008, 06:02 PM	#4
ProjectNaked Confirmed User Join Date: Jul 2004 Location: Detroit Areola Posts: 4,309	as my pappy once told me, "boy, all that shit you collect is only worth what someone will pay you for it" you gotta start somewhere and I'd be happy to test it out for you

04-12-2008, 06:12 PM	#5
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Your pappy was a wise man. But I know what it's worth already just advertising my existing sponsors

04-12-2008, 06:14 PM	#6
ProjectNaked Confirmed User Join Date: Jul 2004 Location: Detroit Areola Posts: 4,309	ok, well here's another bump

04-12-2008, 11:41 PM	#7
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Thanks. As bob dylan said, you gotta serve somebody...

04-13-2008, 07:11 PM	#12
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Quite an eye opener this. Thanks to all that have contributed so far. Thanks turboface. We tried out blacklabel ads about 6 months ago, but they sucked. Similar deal as ad distributor from the looks of things. I'm with you on this Ron. Paid spots based on impressions - advertisers can check over the site / statistics and make up their own mind. No guarantees. Have been investigating, and almost none of my competitors are (obviously) offering paid spots. They are all advertising similar sponsors as I am currently, which without doing much, are earning me around a $500 - $1000 a week. I guess most of them don't want the hassle involved in setting up and maintaining. The only site I can think of similar is ja nes guide who are selling spots through blacklabel - no banner spots available, so I don't know what they charge, but text ads they charge: 1-Day Text Link $35.00 7-Day Text Link $220.00 30-Day Text Link $750.00 I have over twice as many page views per day as they do. Here's a recent log screenie: I guess the sensible thing to do would be set up the backend for advertisers, so they can track clickthrus, impressions etc, market the hell out of it, and see what happens?

04-13-2008, 07:16 PM	#13
CunningStunt Confirmed User Industry Role: Join Date: Aug 2006 Posts: 5,594	Link to stats as the forum screws it up http://img391.imageshack.us/img391/9...ksstatsco4.gif

04-14-2008, 07:43 AM	#14
NikKay Confirmed User Industry Role: Join Date: Aug 2001 Posts: 1,642	Feel free to hit me up. I manage all ad space on the Eros network and can give you some pointers.