FDA Says Coca-Cola's Diet Coke Plus Is Misbranded

[Barefootsies]

WASHINGTON -(Dow Jones)- Federal regulators on Tuesday warned Coca-Cola Co. ( KO) that its Diet Coke Plus product is misbranded because the beverage's label has a nutrient claim but doesn't meet criteria to make that claim.

The label also describes the soda as "Diet Coke with vitamins and minerals," according to a warning letter the Food and Drug Administration sent Dec. 10 to the Atlanta beverage company. The letter was posted on the FDA's Web site Tuesday.

The FDA said the term "plus" is supposed to be used only to describe nutrient labeling, and the agency said it doesn't consider it appropriate to fortify carbonated beverages with nutrients.

Coca-Cola believes the label complies with the FDA's policies and regulations, said Scott Williamson, a Coca-Cola North America spokesman. He said the company takes the FDA's concerns seriously, while noting that the warning doesn't involve any health or safety issues.

The agency also said the label doesn't reference the amount or fraction of nutrients in the beverage.

The FDA wants Coke to take prompt corrective action.

http://money.cnn.com/news/newsfeeds/...2_FORTUNE5.htm



Damn. All this time I thought I was drinking a Diet Coke - v8.

[BradM]

Human beings are stupid. I like Coke for exploiting that.

[XBIZ_Ariana]

morons!

[Tom_PM]

Clue: If you are drinking a sweetened, flavored carbonated beverage, you and the word "diet" do not really go together. The End.

[HorseShit]

Coca-Cola's

[Barefootsies]

Originally Posted by PR_Tom

Clue: If you are drinking a sweetened, flavored carbonated beverage, you and the word "diet" do not really go together. The End.