Special Olympics takes on the word Retarded in an advertising campaign (PIC) - GoFuckYourself.com

Socks · 03-20-2009, 04:30 PM

http://www.cnn.com/2009/LIVING/03/20...ics/index.html

(CNN) -- An unexpected and sudden spotlight on the Special Olympics, an organization that for more than 40 years has served and honored those with intellectual disabilities, comes less than two weeks before the nonprofit launches a new campaign: Spread the Word to the End the Word.

Special Olympics is running a campaign to stop the use of the "R-word."

March 31 is being billed a "national day of awareness," a call to Americans to recognize and rethink their use of the word "retard," or as the organization would prefer, the "R-word."

"Most people don't think of this word as hate speech, but that's exactly what it feels like to millions of people with intellectual disabilities, their families and friends," a statement about the campaign reads. "This word is just as cruel and offensive as any other slur."

The push for increased respect is being spearheaded by young people who are collecting pledges or vows to not use the word at http://www.r-word.org/, and are leading online discussions on how people can get involved in this cause.

So far, across the country, 300 schools have already committed to hosting rallies on March 31, Special Olympics President and CEO J. Brady Lum said.

An aggressive print and online campaign, targeting people ages 18 to 30, will follow, said Kirsten Suto Seckler, who directs the organization's global brand marketing and awareness.

The ads designed by BBDO New York, will challenge the public -- with language meant to raise eyebrows -- to think about the issue more deeply. The campaign uses slurs against Asians, homosexuals, Jews and African-Americans to make the point that language can be harmful to all groups, including people with intellectual disabilities.

Attention on the Special Olympics skyrocketed Thursday when, in a quick and clearly unscripted moment, President Obama exhibited the power of words during his history-making visit with Jay Leno.

While joking on The Tonight Show about his bowling prowess (during last year's campaign trail he shamefully scored 37 in a game), Obama said he'd been practicing at the White House.

He told Leno that he bowled 129 in the White House bowling alley and said his bowling skills are "like Special Olympics or something."

The comment during the taping of the show prompted Obama to pick up the phone on Air Force One and call Special Olympics Chairman Timothy Shriver to preemptively apologize for the remark before it hit television screens. He also reportedly invited Special Olympic athletes to Pennsylvania Avenue to hit the lanes and give him tips or shoot some hoops.

The president "expressed his heartfelt and sincere commitment to work with our athletes and make this country a more accepting place for people with special needs," Lum, the organization's president, said.
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What Obama said on The Tonight Show adds to the discussion that's needed to raise awareness and has proven "an incredibly important and seriously teachable moment," Lum said.

From playgrounds to the "top rungs of our leadership, including our president," he said Americans have plenty to talk about and learn when it comes to stereotypes and how words can sting.

BlackCrayon · 03-20-2009, 04:48 PM

When did mentally retarded become hate speech??

J. Falcon · 03-20-2009, 05:07 PM

More politically incorrect bullshit.

dav3 · 03-20-2009, 05:16 PM

this is retarded

Ozarkz · 03-20-2009, 05:45 PM

What word do they want us to use?

munki · 03-20-2009, 05:46 PM

thats just fucking retard.e..

<-- backs out slowly...

SomeCreep · 03-20-2009, 06:00 PM

The r-word? Nigga, please.

After Shock Media · 03-20-2009, 06:04 PM

Definitions aside.

What the fuck is up with the hate of vowels?

jmcb420 · 03-20-2009, 06:05 PM

Isn't that special..........

EscortBiz · 03-20-2009, 06:06 PM

reminds me of the call to stop saying "enemy combatant"

PornMD · 03-20-2009, 06:09 PM

What's wrong with Nagger, Spec, and Fig?

Matt 26z · 03-20-2009, 06:10 PM

This is just a cheap publicity stunt.

Nobody uses the word retard negatively against the retarded.

LoveSandra · 03-20-2009, 06:29 PM

fucking retarded

rowan · 03-20-2009, 07:35 PM

My car has been acting a little retarded lately...

I think I need to adjust the timing

GatorB · 03-20-2009, 07:40 PM

Quote:

Originally Posted by rowan

My car has been acting a little retarded lately...

I think I need to adjust the timing

No it's been acting "mentally challenged" or "special needy"

bobby666 · 03-20-2009, 11:05 PM

a nice promo

Ozarkz · 03-20-2009, 11:08 PM

Quote:

Originally Posted by rowan

My car has been acting a little retarded lately...

I think I need to adjust the timing

Quote:

Originally Posted by GatorB

No it's been acting "mentally challenged" or "special needy"

LOL.

potter · 03-20-2009, 11:48 PM

Quote:

Originally Posted by dav3

this is retarded

Mutt · 03-21-2009, 12:11 AM

they're retards - they aren't offended by the word, you give them a glass of apple juice and a plastic toy like a whistle or somethng and u can scream Retard in their face and they are still happy as clams. it's their families who are offended.

EthnicLover · 03-21-2009, 01:36 AM

Retard is just short for Mental Retardation. Lazy humans dropped the "Mental ation".

Scott McD · 03-21-2009, 04:24 AM

Retards...

Roby · 03-21-2009, 04:46 AM

retards...

maxjohan · 03-21-2009, 05:02 AM

Quote:

Originally Posted by Ozarkz

What word do they want us to use?

disabled?

MaDalton · 03-21-2009, 05:09 AM

Quote:

Originally Posted by Mutt

they're retards - they aren't offended by the word, you give them a glass of apple juice and a plastic toy like a whistle or somethng and u can scream Retard in their face and they are still happy as clams. it's their families who are offended.

lol - true dat

Fletch XXX · 03-21-2009, 05:13 AM

i never used the word anyway i guess ill have to start saying it more now

R-TARD!

Pleasurepays · 03-21-2009, 05:15 AM

hahah.. "The "R" Word"

oh jesus!

Quagmire · 03-21-2009, 05:24 AM

Quote:

Originally Posted by Pleasurepays

hahah.. "The "R" Word"

oh jesus!

Please refrain from taking my Lord God's name in vain. You're offending my Christian sensibilities.

John-ACWM · 03-21-2009, 08:27 AM

Too much ado

alias · 03-21-2009, 08:29 AM

Can the guy sort glass or not?

Owner · 03-21-2009, 09:09 AM

retarded fags

who · 03-21-2009, 11:05 AM

Alienating mentally handicapped even further...

Sexyblogger · 03-21-2009, 11:46 AM

Quote:

Originally Posted by who

Alienating mentally handicapped even further...

SilentKnight · 03-21-2009, 01:15 PM

Quote:

Originally Posted by EthnicLover

Retard is just short for Mental Retardation. Lazy humans dropped the "Mental ation".

The laziest among us simply use 'tards.

Does this mean we can't use fucktards, either?

rowan · 03-21-2009, 03:31 PM

Quote:

Originally Posted by rowan

My car has been acting a little retarded lately...

I think I need to adjust the timing

Quote:

Originally Posted by GatorB

No it's been acting "mentally challenged" or "special needy"

Wooossshhh

Reak AGV · 03-21-2009, 03:39 PM

This is retarded mang.

03-20-2009, 04:30 PM	#1
Socks Confirmed User Industry Role: Join Date: May 2002 Location: Toronto Posts: 8,475	Special Olympics takes on the word Retarded in an advertising campaign (PIC) http://www.cnn.com/2009/LIVING/03/20...ics/index.html (CNN) -- An unexpected and sudden spotlight on the Special Olympics, an organization that for more than 40 years has served and honored those with intellectual disabilities, comes less than two weeks before the nonprofit launches a new campaign: Spread the Word to the End the Word. Special Olympics is running a campaign to stop the use of the "R-word." March 31 is being billed a "national day of awareness," a call to Americans to recognize and rethink their use of the word "retard," or as the organization would prefer, the "R-word." "Most people don't think of this word as hate speech, but that's exactly what it feels like to millions of people with intellectual disabilities, their families and friends," a statement about the campaign reads. "This word is just as cruel and offensive as any other slur." The push for increased respect is being spearheaded by young people who are collecting pledges or vows to not use the word at http://www.r-word.org/, and are leading online discussions on how people can get involved in this cause. So far, across the country, 300 schools have already committed to hosting rallies on March 31, Special Olympics President and CEO J. Brady Lum said. An aggressive print and online campaign, targeting people ages 18 to 30, will follow, said Kirsten Suto Seckler, who directs the organization's global brand marketing and awareness. The ads designed by BBDO New York, will challenge the public -- with language meant to raise eyebrows -- to think about the issue more deeply. The campaign uses slurs against Asians, homosexuals, Jews and African-Americans to make the point that language can be harmful to all groups, including people with intellectual disabilities. Attention on the Special Olympics skyrocketed Thursday when, in a quick and clearly unscripted moment, President Obama exhibited the power of words during his history-making visit with Jay Leno. While joking on The Tonight Show about his bowling prowess (during last year's campaign trail he shamefully scored 37 in a game), Obama said he'd been practicing at the White House. He told Leno that he bowled 129 in the White House bowling alley and said his bowling skills are "like Special Olympics or something." The comment during the taping of the show prompted Obama to pick up the phone on Air Force One and call Special Olympics Chairman Timothy Shriver to preemptively apologize for the remark before it hit television screens. He also reportedly invited Special Olympic athletes to Pennsylvania Avenue to hit the lanes and give him tips or shoot some hoops. The president "expressed his heartfelt and sincere commitment to work with our athletes and make this country a more accepting place for people with special needs," Lum, the organization's president, said. advertisement What Obama said on The Tonight Show adds to the discussion that's needed to raise awareness and has proven "an incredibly important and seriously teachable moment," Lum said. From playgrounds to the "top rungs of our leadership, including our president," he said Americans have plenty to talk about and learn when it comes to stereotypes and how words can sting.

03-20-2009, 04:48 PM	#2
BlackCrayon Too lazy to set a custom title Join Date: Jun 2003 Location: Ottawa Posts: 19,631	When did mentally retarded become hate speech?? __________________ you don't know you're wearing a leash if you sit by the peg all day..

03-20-2009, 05:07 PM	#3
J. Falcon www.AdultCopywriters.com Industry Role: Join Date: May 2006 Posts: 31,607	More politically incorrect bullshit. __________________ Adult Copywriters SEO Content for Porn Sites sales at adultcopywriters dot com

03-20-2009, 05:16 PM	#4
dav3 Confirmed User Industry Role: Join Date: May 2007 Posts: 7,348	this is retarded __________________ Webmasters :: Juicy Ads :: ACWM :: Crak Revenue :: Money Tree

03-20-2009, 05:46 PM	#6
munki Do Fun Shit. Industry Role: Join Date: Dec 2004 Location: OC Posts: 13,393	thats just fucking retard.e.. <-- backs out slowly... __________________ “I have the simplest tastes. I am always satisfied with the best.” -Oscar Wilde

03-20-2009, 05:45 PM	#5
Ozarkz So Fucking Banned Join Date: Jan 2009 Posts: 2,377	What word do they want us to use?

03-20-2009, 06:00 PM	#7
SomeCreep :glugglug Join Date: Mar 2003 Location: Where the Wild Things Are Posts: 26,118	The r-word? Nigga, please. __________________ Webair Hosting I use and recommend Webair for hosting.

03-20-2009, 06:04 PM	#8
After Shock Media It's coming look busy Join Date: Mar 2001 Location: "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn". Posts: 35,299	Definitions aside. What the fuck is up with the hate of vowels? __________________ [email protected] ICQ:135982156 AIM: Aftershockmed1a MSN: [email protected]

03-20-2009, 06:05 PM	#9
jmcb420 So Fucking Drunk Industry Role: Join Date: Oct 2006 Posts: 2,155	Isn't that special.......... __________________ I'm funner than AIDS, and easier to explain to your parents.

03-20-2009, 06:06 PM	#10
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	reminds me of the call to stop saying "enemy combatant" __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

03-20-2009, 06:09 PM	#11
PornMD Mainstream Businessman Industry Role: Join Date: Jan 2007 Location: San Diego Posts: 9,291	What's wrong with Nagger, Spec, and Fig? __________________ Want to crush it in mainstream with Facebook ads? Hit me up.

03-20-2009, 06:10 PM	#12
Matt 26z So Fucking Banned Industry Role: Join Date: Apr 2002 Location: ¤ª"˜¨๑۩۞۩๑¨˜"ª¤ Posts: 18,481	This is just a cheap publicity stunt. Nobody uses the word retard negatively against the retarded.

03-20-2009, 06:29 PM	#13
LoveSandra So Fucking Banned Join Date: Aug 2008 Location: Just Blow Me Posts: 10,551	fucking retarded

03-20-2009, 07:35 PM	#14
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	My car has been acting a little retarded lately... I think I need to adjust the timing

03-20-2009, 11:05 PM	#16
bobby666 boots are my religion Join Date: Nov 2005 Location: Heart of europe Posts: 21,765	a nice promo __________________

03-21-2009, 12:11 AM	#19
Mutt Too lazy to set a custom title Industry Role: Join Date: Sep 2002 Posts: 34,431	they're retards - they aren't offended by the word, you give them a glass of apple juice and a plastic toy like a whistle or somethng and u can scream Retard in their face and they are still happy as clams. it's their families who are offended. __________________ I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!

03-21-2009, 01:36 AM	#20
EthnicLover Confirmed User Join Date: Feb 2007 Location: S. California Posts: 1,584	Retard is just short for Mental Retardation. Lazy humans dropped the "Mental ation". __________________ Honest adult reviews? - Adult Reviews Ethnic paysite owners? - Get reviewed Follow me? - Twitter Porn

03-21-2009, 04:24 AM	#21
Scott McD Too lazy to set a custom title Join Date: Nov 2002 Location: Glasgow, Scotland Posts: 67,795	Retards... __________________ I Buy My High Quality Traffic Here, You Should Too!

03-21-2009, 04:46 AM	#22
Roby Confirmed User Industry Role: Join Date: Nov 2004 Location: Praga Posts: 8,033	retards... __________________ PicsForDesign - images for your Promo Work for Designers and Artists

03-21-2009, 05:13 AM	#25
Fletch XXX GFY HALL OF FAME DAMMIT!!! Join Date: Jan 2002 Location: that 504 Posts: 60,840	i never used the word anyway i guess ill have to start saying it more now R-TARD! __________________ Want an Android App for your tube, membership, or free site? Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

03-21-2009, 05:15 AM	#26
Pleasurepays BANNED - SUPPORTING TUBES Join Date: Aug 2002 Location: I live in a pile of boogers Posts: 11,913	hahah.. "The "R" Word" oh jesus!

03-21-2009, 08:27 AM	#28
John-ACWM Work Work Work Industry Role: Join Date: Nov 2008 Location: EU Posts: 20,060	Too much ado __________________ Video Chat Forum

03-21-2009, 08:29 AM	#29
alias aliasx Join Date: Apr 2001 Posts: 19,010	Can the guy sort glass or not? __________________ https://porncorporation.com

03-21-2009, 09:09 AM	#30
Owner Confirmed User Join Date: Nov 2006 Posts: 905	retarded fags Last edited by Owner; 03-21-2009 at 09:12 AM.. Reason: ....

03-21-2009, 11:05 AM	#31
who So Fucking Banned Join Date: Aug 2003 Location: ICQ #23642053 Posts: 19,593	Alienating mentally handicapped even further...

03-21-2009, 03:39 PM	#35
Reak AGV Confirmed User Join Date: Dec 2004 Location: Unknown Posts: 4,283	This is retarded mang. __________________ Need Mainstream Content and SEO? SEO * Website Copy * Blogs Blogging - PR Work - Forum Marketing - Social Marketing - Link building - Articles 100% Guaranteed Content!