Info piece : per minute billing

[emjay]

As the world remains in the grip of the worst recession in living memory, we should remind ourselves that people are staying in more and turning to creature comforts like sex in order to escape the harsh economic realities in which we all now live, albeit on a temporary basis lol

In theory, business should be booming for us all ? not least since since porn does a pretty good job of distracting people from their daily woes. However, in practice, many webmasters are finding it tough out there, not least since they competing tube and torrent sites that are giving away often times stolen content for free.

However, if you have unique content and not LA produced ?factory porn?, chances are good that you can convert surfers into paying customers if what you serve them floats their boat.

But put yourself into their shoes for a moment: let?s assume that your tour has done its job: the surfer is hot-to-trot and clicks on your invitation to ?join now?, ideally in his or her own native language.

He or she is then presented with the various options to pay you, probably by credit card for a monthly credit card subscription @ $29.90 which might or might not recur.

However, given the difficult financial circumstances that many surfers now find themselves in, nowadays a thirty buck porn subscription seems like more of an extravagance, as opposed to a little treat.

To this end, ?pay-as-you-go? per minute billing is the ideal solution, both for the surfer and for you. For the former, ?cause he gets his desired kicks with your content without having to commit to a subscription. For you, since you will make money from a customer who otherwise would have left your join page to get his kicks elsewhere.

VOD sites like Hotmovies have employed per minute billing for some time now, but on a prepaid basis. In other words, customers? first need to load their account ? typically with a credit card ? and can then elects to watch any given movie with their account being debited per-minute accordingly.

Another method of deploying per minute billing is via the phone. Here, access to your content is granted for the time that the surfer is connected to a premium-rate number ? the moment the customer hangs up the phone, access to your members? area is denied.

In this case, the subscriber pays a higher-than-normal ?premium rate? to his phone company, who collect the money from their customer and retain a collection fee, passing the balance on to the ?information provider? ? in other words, to the entity whose actions were responsible for initiating the call in the first place ? i.e.: you!

The advantage of this billing methodology is that the prospective customer needs no credit card. For those of us who live in the developed world, it is all too easy to sometimes forget that the majority of the world?s population have no credit card. And for those that do, prudence is the order of the day as the credit card crunch continues to bite.

One thing that practically ALL surfers have access to, however, is a phone. What is more, the cellphone penetration rates in many developing countries are beginning to rival those in more developed ones.

The success or otherwise of such per minute billing is totally content driven. As anyone who has been thoroughly engaged in a premium content environment knows, time can really fly by when you?re having a good time.

To this end, the average ?hold-time? when deploying such per minute billing will effectively become an accurate barometer of the popularity of your content. If you are selling factory vanilla porn that is easily available for free elsewhere, then the customer will quickly hang up and get his kicks elsewhere.

If, however, you deliver a compelling end-user experience, you can make up to $86 an hour from surfers who choose to pay you this way, depending on the surfer?s native country. Bear in mind that your phone processor does not dictate the end-user costs, rather the phone companies with whom they have interconnect agreements do ? which is why the outpayments vary from country to country.

Whist such billing is not recurring by default, if you serve great content to the surfer the chances are good that he will come back again one day and pay you this way ? not least since you gave him the option of not committing to a monthly subscription in the first place.

[thinkhype]

nice read, well said

[emjay]

Originally Posted by thinkhype

nice read, well said

Thanks thinkhype

[HorseShit]

seems like a decent company

[maxsweet]

You said it Emjay. I love those $80 calls we sometimes get with you guys

[emjay]

Originally Posted by Justin

seems like a decent company

Thanks Justin, still below the radar screen for many, hope to change that lol

[joshll]

It would work good with those people who want to signup and jerk off every now and again...like sign up for 30 mins or so...dont want to spend $30 for a month whne they just want 30 mins...

[JimmiDean]

looking good guys will be in touch

[notime]

In many countries in Europe that is still 70%+ of all online revenues (fast, reliable & anonymous!!).
The other 25% is direct banking debit, prepaid cards and SMS and less then 5% is CC.

[emjay]

Originally Posted by maxsweet

You said it Emjay. I love those $80 calls we sometimes get with you guys

With content like yours Max, no wonder they hang around

[emjay]

[D Ghost]

Great stuff Marc! Multiple great points...

[emjay]

Originally Posted by DJ The Kid

Great stuff Marc! Multiple great points...

Thanks DJ, I just thought of one more : since the surfer already has a contractual relationship with their phone company, you need not enter into one - the phone company effectively collects the money on your behalf ;-)

Enjoy that weekend