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Old 07-13-2009, 10:10 AM   #1
Juicy D. Links
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Only 33% of consumers trust their online friends

Interesting recent report from Razorfish:
76% of the 1,000 consumers polled said they trust their offline friends when making a product purchase decision compared to just 33% who say they trust their online friends
"Online friend", in the report's context, refers to social media/social network "friends".

It's easy to see why:

1) Testimonials can be fakes
2) Many review sites are really just "advertorials"
3) Many user review vote sites can be rigged with bots
4) It is easier to verify offline friends' opinions (did they really say it?) through phone calls or other direct contact
5) It's EASY to get online friends through twitter/facebook/etc.

Given this reality, how can adult sites/adult product sites increase their level of "trust" from the consumer?
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Old 07-13-2009, 10:25 AM   #2
Yngwie
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I'm surprised that it's 33%.. I would think it would be more like 10%. haha
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Old 07-13-2009, 10:28 AM   #3
SilentKnight
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Can we trust Juicy to provide the accurate percentages here?
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Old 07-13-2009, 10:29 AM   #4
Barefootsies
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Quote:
Originally Posted by Yngwie View Post
I'm surprised that it's 33%.. I would think it would be more like 10%. haha
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Old 07-13-2009, 10:33 AM   #5
Juicy D. Links
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Can we trust Juicy to provide the accurate percentages here?
broooooooooooooo loll
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Old 07-13-2009, 10:37 AM   #6
woj
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not surprising, many people now a days are trying to make a buck online..
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Old 07-13-2009, 05:23 PM   #7
Juicy D. Links
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I'm surprised that it's 33%.. I would think it would be more like 10%. haha
lollll
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Old 07-13-2009, 05:26 PM   #8
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I have one friend thats an online friend purely (never even talked on phone) who I've exchanged a lot of money with (loans mostly - from both sides). There are online only relationships that can be trustworthy.
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