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Old 07-18-2009, 02:19 PM   #1
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CAPTCHAs fuck up web forms' conversion rates?

Full article and sampling methodd here

The money shot:
From the data you can see that with CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also be people who couldn?t figure out the CAPTCHA and finally just gave up. With CAPTCHA?s on, SPAM and failed conversions accounted for 7.3% of all the conversions for the 3 month period. With CAPTCHA?s off, SPAM conversions accounted for 4.1% of all the conversions for the 3 month period. That possibly means when CAPTCHA?s are on, the company could lose out on 3.2% of all their conversions!

Given the fact that many clients count on conversions to make money, not receiving 3.2% of those conversions could put a dent in sales. Personally, I would rather sort through a few SPAM conversions instead of losing out on possible income.
Your thoughts? I kinda agree with him ... 3.2% doesn't seem like too high a price to pay as opposed to the nasty income reduction WITH captcha...
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Old 07-18-2009, 02:36 PM   #2
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Man I can't stand captchas... if something requires one, I usually just move on. So not only do they have failed conversions, but they also push people like me away... there is no way I'm the only one that does this. If the item does not bring any income... okay, fine, set one up... but if the item does bring in income, I don't really see it being worth the loss in potential income.
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Old 07-18-2009, 02:43 PM   #3
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Captcha's suck big time, imho.
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Old 07-18-2009, 02:44 PM   #4
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BTW sorry for not posting as much gay pics as before. If there is demand every 2 days I shall post gay pics
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Old 07-18-2009, 02:44 PM   #5
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I always use the simplest captchas possible, might not be spam proof but you don't want people to have any trouble at all signing up legitimately
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Old 07-18-2009, 02:46 PM   #6
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half the ones I come across are so totally illegible you can't help but get it wrong...
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Old 07-18-2009, 02:47 PM   #7
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Quote:
Originally Posted by The Truth Hurts View Post
half the ones I come across are so totally illegible you can't help but get it wrong...
I tend to keep on pressing the "reload" button to get a new captcha many times before I can even read it
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Old 07-18-2009, 02:52 PM   #8
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Even when I press the AUDIO captcha its no good... like hearing a chick deepthroating three guys humming the national anthem lollllllll
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Old 07-18-2009, 02:56 PM   #9
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Quote:
Originally Posted by The Truth Hurts View Post
half the ones I come across are so totally illegible you can't help but get it wrong...
some of 'em are so bad it takes me two or three tries to get them right
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Old 07-18-2009, 02:57 PM   #10
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Yeah I get frustrated with captchas and have just given up on a few sites I wanted to join because I couldent get the captcha right, but Iv also had to use them myself on a couple of my sites to stop a shit load of spam


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Old 07-18-2009, 03:30 PM   #11
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Every field you add to a web form will reduce conversions. Captchas are one of the worst so it makes total sense to see these results.
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