How to increase revenue, free tip from a pro! - GoFuckYourself.com

BestXXXPorn · 07-18-2009, 01:55 PM

I'm still pretty new here but I thought I would offer up some free advice for the benefit of everyone here at GFY...

My first entry into the adult space is a review site and I've had a chance now to check out over 500 sites and there's a recurring theme I've noticed across the vast majority of sites and that's long page load times.

Page load times directly affect your revenue, far more than you probably expect... I currently work for one of the largest dating sites in the world and we've noticed that even 100ms increase in page load times will drastically affect conversions...

I'm not talking a matter of seconds, I'm talking a matter of 100ms. This is further verified by Amazon who did some A/B testing (as well as Google). Let's take a look at the results:

500ms = 20% loss = USD$ 2.967 Billion loss
100ms = 4% loss = USD$ 593,400,000
1ms = 0.04% loss = USD$ 5,934,000

That's a lot of cash... while the additional servers / co location facilities / CDN is going to cost you extra cash every month, it could make quite a difference in your revenue. It's well worth the time spent to calculate how much you could be gaining and looking into how you can better optimize your server performance for the sites you're currently running.

Those VPSs I see people running are going to kill you in the long run and there are always some relatively inexpensive ways to increase your site performance. Here's a few recommendations:

- Use memcached or another memory caching system
- Look into xcache or similar systems that precompile scripting languages for faster delivery
- Abandon Apache in lieu of some faster more optimized systems like Nginx running fast cgi PHP
- Have someone _very_ skilled in database performance tweak your indexing and memory allocations, look at normalizing data, and generally restructure for performance
- If you're a smaller site, look at adding just one more box specifically if you're combining your web server and database server on the same box
- PRE-gzip / minify your css and js files every deployment (configure your server appropriately)
- If you're a larger network, do you host at only one data center? Do you use a CDN?
- Check the I/O of your drives, does it ever peak?

There's a few to get you started... start tweaking now and get better conversion rates, longer customer retention, and of course... $$$profit$$$

Why did I post this? Because I'm sending you guys traffic and I'd love for everyone to convert a little better :D If you're a larger network and your devs don't have the experience to make this happen then give me a shout. I can work directly with your developers to help decrease your page load times (for a consulting fee of course). My specific area of expertise is PHP and MySQL.

Good luck!

fatfoo · 07-18-2009, 01:58 PM

Nice essay. Thanks for writing.

OrangeContent · 07-18-2009, 02:31 PM

I know that personally I will not wait for a page longer than a few seconds loading, unless I really really needed to get in.

Basic_man · 07-18-2009, 02:46 PM

You should blog and get rich ;)

CYF · 07-18-2009, 02:49 PM

nice tip man, thanks for sharing

seeandsee · 07-18-2009, 02:53 PM

good read

Ecchi22 · 07-18-2009, 03:01 PM

Nice reading..

LoveSandra · 07-18-2009, 03:03 PM

thanks for sharing

Jack Sparrow · 07-18-2009, 03:10 PM

Actually.. this IS a nice post.

Roby · 07-18-2009, 03:12 PM

good info thanks

NextBigTube · 07-18-2009, 03:14 PM

Very useful tip to consider while making websites. Thanks!

getmouthy · 07-18-2009, 03:50 PM

great info

Relentless · 07-18-2009, 03:55 PM

Useful well written information on GFY?

You are messing with the balance of nature BestXXXPorn!

Thanks for the post

BestXXXPorn · 07-18-2009, 04:00 PM

Glad you guys like it! I'll definitely be posting more similar posts in the future :D

LeRoy · 07-18-2009, 04:03 PM

I think we're safe with 10 gigbit servers and 600 plus machines powering our sites

All in-house

RyuLion · 07-18-2009, 04:09 PM

Pretty much says it all..

papill0n · 07-18-2009, 04:16 PM

Quote:

Originally Posted by LeRoy

I think we're safe with 10 gigbit servers and 600 plus machines powering our sites

All in-house

damn that's a lot of grunt right there

DAMNMAN · 07-18-2009, 04:36 PM

Bump for this excellent post!!!!

BestXXXPorn · 07-19-2009, 09:36 AM

Bump for the Sunday crew...

SilentSound · 07-19-2009, 10:00 AM

Wow man thanks a lot for sharing! I never would have dreamed 100ms made such a difference.

Thanks again!

thehand · 07-19-2009, 10:01 AM

Good stuff here for sure, moloi`eheme

VicD · 07-19-2009, 10:04 AM

Yep, surfers are always in a hurry, don't forget that!

Due · 07-19-2009, 10:08 AM

Quote:

Originally Posted by LeRoy

I think we're safe with 10 gigbit servers and 600 plus machines powering our sites

All in-house

That's really sweet, but doesn't help you anything if your bandwidth providers have shitty (or overloaded) interconnect agreements

It's like taking a Ferrari engine and put it into a Fiat then take the Fiat engine and put it into the Ferrari, and expect the Ferrari to outrun the Fiat

DWB · 07-19-2009, 10:12 AM

Good post. I didn't know that.

Learned something today at GFY. Who'd a thunk it?

notime · 07-19-2009, 10:14 AM

Good post and very true.
Tweaking servers and databases can work miracles and save money (or make more).

aniloscash · 07-19-2009, 10:16 AM

someone should tell that to myspace as facebook is fast becoming the main social network

rowan · 07-19-2009, 10:17 AM

One of my sites which gets hit by Googlebot 100,000+ times a day is currently chugging along off a 384/8000kbps DSL link (in AUSTRALIA!) while I fix a fault with the USA server.

International hops + overloaded link = slllooowww. It's not ideal, but it's better than being 100% down

BestXXXPorn · 07-19-2009, 10:20 AM

Quote:

Originally Posted by aniloscash

someone should tell that to myspace as facebook is fast becoming the main social network

Facebook flew by MySpace a while back :P

mabourque · 07-19-2009, 10:28 AM

Very good indeed

slapass · 07-19-2009, 10:46 AM

Great post. I totally agree with this as I will dump a site if it does not load. Who joins a paysite if they can't get the tour to load?

Emma · 07-19-2009, 10:54 AM

Thank you for sharing info

notime · 07-19-2009, 11:11 AM

This serious business thread could use a bump here and there.

rowan · 07-20-2009, 03:11 AM

If your site has mainly static content and you're looking for a bit of a performance boost to tide you over until the next hardware upgrade/software rewrite, consider Varnish ( http://varnish.projects.linpro.no/ ). It's far more lightweight and efficient than something like Squid configured in reverse proxy mode. Just remember that Varnish won't work very well (or at all) if you don't send an Expires: header, or you set cookies.

San · 07-20-2009, 03:18 AM

Quote:

100ms increase in page load times will drastically affect conversions

sounds like bullshit

1/100 of a second won't make any difference

i only close a site if it's not loading for like 10 seconds

San · 07-20-2009, 03:19 AM

Quote:

Originally Posted by slapass

Great post. I totally agree with this as I will dump a site if it does not load. Who joins a paysite if they can't get the tour to load?

good point, but no one would even notice anything less than a few seconds

HiVelocity · 07-20-2009, 03:30 AM

Great tips .. Thanks for sharing

BestXXXPorn · 07-20-2009, 06:10 AM

Quote:

Originally Posted by San

sounds like bullshit

1/100 of a second won't make any difference

i only close a site if it's not loading for like 10 seconds

That's a pretty ignorant statement considering it's been backed up by my own company's findings and Google and Amazon and a variety of other large businesses... do some searches yourself.

Mickey_ · 07-20-2009, 06:39 AM

Good post indeed. There's always room for optimization. (increasing revenue without having to increase traffic is never frowned upon)

San · 07-20-2009, 06:47 AM

Quote:

Originally Posted by BestXXXPorn

That's a pretty ignorant statement considering it's been backed up by my own company's findings and Google and Amazon and a variety of other large businesses... do some searches yourself.

Use your head. Who cares if a site loads 1/100 second slower? You can't even notice it.

You could get 10000X better results just by tweaking the design.

Elli · 07-20-2009, 09:27 AM

Very technical, but good info! Thanks for the post!

BestXXXPorn · 07-20-2009, 12:45 PM

Bump for the afternoon crowd...

LeRoy · 07-20-2009, 12:52 PM

Quote:

Originally Posted by Due

That's really sweet, but doesn't help you anything if your bandwidth providers have shitty (or overloaded) interconnect agreements

It's like taking a Ferrari engine and put it into a Fiat then take the Fiat engine and put it into the Ferrari, and expect the Ferrari to outrun the Fiat

I'm not a techy guy but we have some big sites that need the best.

I cant go into details but...

Lets just say we have it

slapass · 07-20-2009, 12:55 PM

Quote:

Originally Posted by San

Use your head. Who cares if a site loads 1/100 second slower? You can't even notice it.

You could get 10000X better results just by tweaking the design.

Ummm that is what data is all about. Lets say 50% of the people will wait 2 seconds for a total load. 50% won't so 2.01 seconds has different data. He is not saying you are saving 20% of sales this is a fractional increase but if you have 10k a day coming in the front door and you convert 1/500. You only need to save .01 to make about $200/month. More then pays for the extra server.

BestXXXPorn · 07-21-2009, 09:30 AM

One last bump ;)

cam_girls · 07-21-2009, 09:48 AM

500ms = 20% loss

That's like saying you'll lose half your traffic after 1 1/2 seconds, not true.
Count 1 1/2 seconds its nothing. You're out by a factor of about 5 at a guess.

07-18-2009, 01:55 PM	#1
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	How to increase revenue, free tip from a pro! I'm still pretty new here but I thought I would offer up some free advice for the benefit of everyone here at GFY... My first entry into the adult space is a review site and I've had a chance now to check out over 500 sites and there's a recurring theme I've noticed across the vast majority of sites and that's long page load times. Page load times directly affect your revenue, far more than you probably expect... I currently work for one of the largest dating sites in the world and we've noticed that even 100ms increase in page load times will drastically affect conversions... I'm not talking a matter of seconds, I'm talking a matter of 100ms. This is further verified by Amazon who did some A/B testing (as well as Google). Let's take a look at the results: 500ms = 20% loss = USD$ 2.967 Billion loss 100ms = 4% loss = USD$ 593,400,000 1ms = 0.04% loss = USD$ 5,934,000 That's a lot of cash... while the additional servers / co location facilities / CDN is going to cost you extra cash every month, it could make quite a difference in your revenue. It's well worth the time spent to calculate how much you could be gaining and looking into how you can better optimize your server performance for the sites you're currently running. Those VPSs I see people running are going to kill you in the long run and there are always some relatively inexpensive ways to increase your site performance. Here's a few recommendations: - Use memcached or another memory caching system - Look into xcache or similar systems that precompile scripting languages for faster delivery - Abandon Apache in lieu of some faster more optimized systems like Nginx running fast cgi PHP - Have someone _very_ skilled in database performance tweak your indexing and memory allocations, look at normalizing data, and generally restructure for performance - If you're a smaller site, look at adding just one more box specifically if you're combining your web server and database server on the same box - PRE-gzip / minify your css and js files every deployment (configure your server appropriately) - If you're a larger network, do you host at only one data center? Do you use a CDN? - Check the I/O of your drives, does it ever peak? There's a few to get you started... start tweaking now and get better conversion rates, longer customer retention, and of course... $$$profit$$$ Why did I post this? Because I'm sending you guys traffic and I'd love for everyone to convert a little better :D If you're a larger network and your devs don't have the experience to make this happen then give me a shout. I can work directly with your developers to help decrease your page load times (for a consulting fee of course). My specific area of expertise is PHP and MySQL. Good luck! __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

07-18-2009, 01:58 PM	#2
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	Nice essay. Thanks for writing. __________________ Send me an email: [email protected]

07-18-2009, 02:31 PM	#3
OrangeContent Confirmed User Join Date: Mar 2009 Location: US / Canada Posts: 381	I know that personally I will not wait for a page longer than a few seconds loading, unless I really really needed to get in. __________________ START A REVIEW SITE GOOD PRICES ON WRITTEN REVIEWS CLICK HERE quote (at) orangecontent.com \| ICQ: 564-113-756

07-18-2009, 02:46 PM	#4
Basic_man Programming King Pin Industry Role: Join Date: Oct 2003 Location: Montreal Posts: 27,360	You should blog and get rich ;) __________________ UUGallery Builder - automated photo/video gallery plugin for Wordpress! Stop looking! Checkout Naked Hosting, online since 1999 !

07-18-2009, 02:49 PM	#5
CYF Coupon Guru Industry Role: Join Date: Mar 2009 Location: Minneapolis Posts: 10,973	nice tip man, thanks for sharing __________________ Webmaster Coupons Coupons and discounts for hosting, domains, SSL Certs, and more! AmeriNOC Coupons \| Certified Hosting Coupons \| Hosting Coupons \| Domain Name Coupons

07-18-2009, 02:53 PM	#6
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07-18-2009, 03:01 PM	#7
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07-18-2009, 03:03 PM	#8
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07-18-2009, 03:10 PM	#9
Jack Sparrow Almost goners.. Industry Role: Join Date: May 2008 Location: Netherlands Posts: 11,420	Actually.. this IS a nice post.

07-18-2009, 03:12 PM	#10
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07-18-2009, 03:14 PM	#11
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07-18-2009, 03:50 PM	#12
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07-18-2009, 03:55 PM	#13
Relentless www.EngineFood.com Industry Role: Join Date: Aug 2006 Posts: 5,697	Useful well written information on GFY? You are messing with the balance of nature BestXXXPorn! Thanks for the post __________________ Website Secure \| Engine Food ICQ# 266-942-896

07-18-2009, 04:00 PM	#14
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	Glad you guys like it! I'll definitely be posting more similar posts in the future :D __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

07-18-2009, 04:03 PM	#15
LeRoy Porn Pusher Industry Role: Join Date: Jul 2007 Location: It's a dry heat Posts: 13,341	I think we're safe with 10 gigbit servers and 600 plus machines powering our sites All in-house __________________ JAPANESE CAMS AND CONTENT SITES Teams - leroy.rowland2 Telegram - @lroddd

07-18-2009, 04:09 PM	#16
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,245	Pretty much says it all.. __________________ Adult Biz Consultant A tech head since 1995

07-18-2009, 04:36 PM	#18
DAMNMAN Confirmed User Join Date: Dec 2002 Posts: 1,440	Bump for this excellent post!!!! __________________ email: zmaster (at) earthlink.net ICQ: 196678616 ZMASTER One less god!!! I contend that we are both an atheist. I just belive in one fewer god than you do. When you understand why you dismiss all the other possible gods, you will understand why I dismiss yours.

07-19-2009, 09:36 AM	#19
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	Bump for the Sunday crew... __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

07-19-2009, 10:00 AM	#20
SilentSound Confirmed User Join Date: Mar 2009 Location: NP-hard Posts: 287	Wow man thanks a lot for sharing! I never would have dreamed 100ms made such a difference. Thanks again! __________________ Hosting for those with limited cash

07-19-2009, 10:01 AM	#21
thehand 235 Pound Gorilla Industry Role: Join Date: Apr 2003 Location: Valhalla Posts: 3,467	Good stuff here for sure, moloi`eheme __________________ Tim Siner Who the Fu#k is TimSiner?

07-19-2009, 10:04 AM	#22
VicD ICQ: 304-611-162 Join Date: Feb 2005 Location: Masterdam Posts: 13,245	Yep, surfers are always in a hurry, don't forget that!

07-19-2009, 10:12 AM	#24
DWB Registered User Industry Role: Join Date: Jul 2003 Location: Encrypted. Access denied. Posts: 31,779	Good post. I didn't know that. Learned something today at GFY. Who'd a thunk it?

07-19-2009, 10:14 AM	#25
notime Confirmed User Industry Role: Join Date: Jun 2003 Location: cyberspace Posts: 8,021	Good post and very true. Tweaking servers and databases can work miracles and save money (or make more).

07-19-2009, 10:16 AM	#26
aniloscash Confirmed User Join Date: Oct 2008 Posts: 1,161	someone should tell that to myspace as facebook is fast becoming the main social network __________________ Got Milf Traffic Contact Me ICQ 473236446 j (at)anilos (dot)com http://www.aniloscash.com

07-19-2009, 10:17 AM	#27
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	One of my sites which gets hit by Googlebot 100,000+ times a day is currently chugging along off a 384/8000kbps DSL link (in AUSTRALIA!) while I fix a fault with the USA server. International hops + overloaded link = slllooowww. It's not ideal, but it's better than being 100% down

07-19-2009, 10:28 AM	#29
mabourque Registered User Join Date: Nov 2005 Location: Buenos Aires & Montreal Posts: 85	Very good indeed __________________ KINKY FRENCHIES ICQ 558-005-949

07-19-2009, 10:46 AM	#30
slapass Too lazy to set a custom title Join Date: Nov 2002 Location: Earth Posts: 14,622	Great post. I totally agree with this as I will dump a site if it does not load. Who joins a paysite if they can't get the tour to load?

07-19-2009, 10:54 AM	#31
Emma Confirmed User Join Date: Apr 2003 Location: England Posts: 2,288	Thank you for sharing info

07-19-2009, 11:11 AM	#32
notime Confirmed User Industry Role: Join Date: Jun 2003 Location: cyberspace Posts: 8,021	This serious business thread could use a bump here and there.

07-20-2009, 03:11 AM	#33
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	If your site has mainly static content and you're looking for a bit of a performance boost to tide you over until the next hardware upgrade/software rewrite, consider Varnish ( http://varnish.projects.linpro.no/ ). It's far more lightweight and efficient than something like Squid configured in reverse proxy mode. Just remember that Varnish won't work very well (or at all) if you don't send an Expires: header, or you set cookies.

07-20-2009, 03:30 AM	#36
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07-20-2009, 06:39 AM	#38
Mickey_ Industry Role: Join Date: Nov 2005 Location: Worldwide Posts: 4,238	Good post indeed. There's always room for optimization. (increasing revenue without having to increase traffic is never frowned upon) __________________ LifeSelector Affiliates - Make money today promoting the online porn of tomorrow. mb [at] lifeselector.com

07-20-2009, 09:27 AM	#40
Elli Reach for those stars! Industry Role: Join Date: Apr 2003 Location: Vancouver, BC Posts: 17,991	Very technical, but good info! Thanks for the post! __________________ email: [email protected]

07-20-2009, 12:45 PM	#41
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	Bump for the afternoon crowd... __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

07-21-2009, 09:30 AM	#44
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	One last bump ;) __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com