The State of Adult Traffic

[Barefootsies]

The State of Adult Traffic

Over the past few years, no component of the online adult industry has changed as much as traffic generation, impacting every other segment of the industry in the process, from billing and content production to affiliate and direct-to-consumer marketing. In a sense, the eternal debate between which is more important, content or traffic, is over, and the undisputed winner is traffic. Join a panel of traffic gurus for a detailed look at the big picture of adult traffic; where it is, how to get it, and most important of all, how to monetize it.

Ken Farrell - The Best Porn
Johnny V - Wildline!
Allan Henning - Dating Gold
Sean Christian - Adult Friend Finder

http://www.sin20.com/podcast

[Paul Markham]

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

[seeandsee]

Originally Posted by Paul Markham

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

[notime]

Originally Posted by Paul Markham

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

Sign ups don't fall out of the sky, you need traffic first.
Among traffic is the good and the worthless which could be different for any program
depending on the business model, quality, price, payment method, and country they are based in.

[theking]

Originally Posted by Paul Markham

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

Clueless...traffic equals more sign ups. Take a department store for example...the fewer people that visit the store the fewer sales that are made.

[theking]

Originally Posted by Paul Markham

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

Clueless...the "customer" does not have to be a "customer" any longer as there is an over abundance of free porn on the web. In the example of the department store why pay for a product when the department store next door is giving away the same product free.

[slapass]

Originally Posted by Paul Markham

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

he is right in that we all saw some tgp traffic that was so bad it did not pay the bandwidth bill. The Pirate Bay was in that boat and they just gave stolen shit away. You can get lots of traffic and still lose money. Twitter, youtube, facebook are great models for this.

[Paul Markham]

Originally Posted by theking

Clueless...the "customer" does not have to be a "customer" any longer as there is an over abundance of free porn on the web. In the example of the department store why pay for a product when the department store next door is giving away the same product free.

The department store would have the brains to realise that if it was being given away for free they would have to to move to something that can't be given away so easily or too expensive to give away. It's only this industry that is blind enough to keep selling the same product.

To the rest of you that don't agree maybe you could explain why less and less people are signing up today than when we had half the traffic?

Notime, at no point did I say stop driving traffic.

Not spend more on driving to sites that increasingly convert less. And that is what the more traffic route has taken us to. Or are ratios better now than they have ever been?

I would not mind if ratios were not getting worse, sponsors and affiliates suffering and the business getting harder and harder. But it is so going the same route is not the answer.

[Sausage]

Traffic is where it's at, always has been always will be.

Signups don't just magically appear, magic join links or no magic join links.

Look at who does the begging, ... let me give you a hint, its not the people with loads of traffic ;)

[Paul Markham]

Originally Posted by Sausage

Traffic is where it's at, always has been always will be.

Signups don't just magically appear, magic join links or no magic join links.

Look at who does the begging, ... let me give you a hint, its not the people with loads of traffic ;)

So why did you open a Tube site when your paysites started to dip?

What wver you dpout the truth is that it's never been harder to make aliving, so explain that please.

As for begging I rarely see a sponsor beg for traffic, they spend more and more money to get it. This money comes from the only place it can come, the members areas. Pissing off in increasing numbers those who really count customers. They are the people who determine whether you convert 1-100 or 1-1,000 and I would guess with your tube sites it's worse.

PLEASE CAN SOMEONE EXPLAIN WHY IF TRAFFIC IS THE ANSWER AND WE HAVE SPENT SO MUCH GETTING IT, THE BUSINESS HAS NEVER BEEN SO HARD?

Or you're going to continue to ignore the plain facts?

[Nicky]

Who say's you can't have both?

[TheDoc]

Originally Posted by Paul Markham

So why did you open a Tube site when your paysites started to dip?

What wver you dpout the truth is that it's never been harder to make aliving, so explain that please.

As for begging I rarely see a sponsor beg for traffic, they spend more and more money to get it. This money comes from the only place it can come, the members areas. Pissing off in increasing numbers those who really count customers. They are the people who determine whether you convert 1-100 or 1-1,000 and I would guess with your tube sites it's worse.

PLEASE CAN SOMEONE EXPLAIN WHY IF TRAFFIC IS THE ANSWER AND WE HAVE SPENT SO MUCH GETTING IT, THE BUSINESS HAS NEVER BEEN SO HARD?

Or you're going to continue to ignore the plain facts?

It's very very very very very very very very very simple.

No Traffic = 100% Chance Of Never Making A Sale - Period!

This is simple. Assume you get 10k hits a day and convert 1:1000, so you get 10 sales a day. If you purchased traffic, built it, stole it, tubed it, whatever and got 50k hits a day, converted 1:3000 = 16 sales a day. <-- really simple math, that's +6 growth a day.

So when you do something like 200k-800k unique in a single day to a tour... you can bomb at 1:10k and still clean house. But at that level, people don't convert that bad.


It's really easy..


It's not member areas, members can piss off. As long as the site works and the person can get in, find the content they were looking at... they are set. I have sites that haven't updated in 2-3 years that still do 60%+ trial to conversion and retain like mad.

All I need is 'traffic' and the sales continue to flow.

[Paul Markham]

Originally Posted by Nicky

Who say's you can't have both?

Today we have to concentrate more on getting more out of the traffic we have and less on getting more that won't sign up. Anyone who thinks after the last 3-4 years of falling ratios we stay trying to sell what others give away and we don't change our direction has obviously run out of ideas.

Traffic to Tubes is increasing over all, traffic to paysites is dropping. As Theking pointed out only those who had no clue would continue down the same route.

"No Traffic = 100% Chance Of Never Making A Sale - Period!"

Doc, heard this so many times it's boring and a lie about what I'm saying. you still think we should go down the route we have been on for years with it being obvious it was not working.

Doc this is what more traffic has meant over the years. Every time a sponsor came out with a new method of driving traffic the rest copied him, making the new development useless. More traffic means more spent on traffic and less spent on the product. Or it meant putting up more free content. It's very easy to come up with your figures because they're uttely pointless. The truth is it's harder to get traffic today to paysites and harder to get it to spend money. Quoting figures is pointless when we all know getting it to materialise is a lot harder.

If I have 100,000 hits coming to my site every day and double it to 200,000 the rest of the industry will fight (spend more money) to get it back. Easy to say isn't it and in truth not the answer long term.

[Wizzo]

Originally Posted by TheDoc

It's very very very very very very very very very simple.

No Traffic = 100% Chance Of Never Making A Sale - Period!

This is simple. Assume you get 10k hits a day and convert 1:1000, so you get 10 sales a day. If you purchased traffic, built it, stole it, tubed it, whatever and got 50k hits a day, converted 1:3000 = 16 sales a day. <-- really simple math, that's +6 growth a day.

So when you do something like 200k-800k unique in a single day to a tour... you can bomb at 1:10k and still clean house. But at that level, people don't convert that bad.


It's really easy..


It's not member areas, members can piss off. As long as the site works and the person can get in, find the content they were looking at... they are set. I have sites that haven't updated in 2-3 years that still do 60%+ trial to conversion and retain like mad.

All I need is 'traffic' and the sales continue to flow.

Thanks for saving me the time to type that...

[tigermtb]

First and foremost you need to have a quality website/product.

You can throw all the traffic you want at it and some might stick but having something that people actually want is more important.

At that point, you can send traffic to it and make money.

Pretty much everything I've read says to have the best product possible before promoting it; which is essentially what traffic is, potential customers.

You can easily double your traffic on a site but unless that traffic is interested in what you're selling, it doesn't matter (needs to be targetted/niche).


--
Conversion ratios don't occur in a straight line, they are reverse exponential. You can't expect to convert the same thing for years and years at the same rate. There is a saturation factor. Failure to keep a good product or update your website's content, etc.. will eventually mean you'll stop making sales..

[BradM]

LOL @ Paul the greatest GFY troll of all time

[tigermtb]

^ My argument therefore is that people who are making low sales do not have what people want to buy;

or are presenting it in a way that people do not like

or there is low demand for the product.

There are people making money right now, they are the ones who are keeping their mouths shut because they have something that works.

[marketsmart]

I am making more money than ever with credit card fraud. You only need 1 cc number and you can just keep banging it until they cancel the card..

It's like owning a printing press and it's totally legit...

[Sausage]

Originally Posted by Paul Markham

As for begging I rarely see a sponsor beg for traffic,

Then you do actually have your head buried so far in the sand you have no idea whether it's night or day.

Sponsors are begging for traffic here daily, hitting people with traffic up all the time in a desperate attempt to get more. It's only gotten more frenzied this past year with sponsors trying to survive.

Don't see any big traffic guys begging for places to take their traffic now do we ;)

[Barefootsies]

Originally Posted by tigermtb

First and foremost you need to have a quality website/product.

You can throw all the traffic you want at it and some might stick but having something that people actually want is more important.

At that point, you can send traffic to it and make money.

[Profits of Doom]

Where is this podcast? I'm looking on the site and the latest one I see is for 8/03/09 but it's not The State of Adult Traffic...

[TheDoc]

Originally Posted by Paul Markham

"No Traffic = 100% Chance Of Never Making A Sale - Period!"

Doc, heard this so many times it's boring and a lie about what I'm saying. you still think we should go down the route we have been on for years with it being obvious it was not working.

Doc this is what more traffic has meant over the years. Every time a sponsor came out with a new method of driving traffic the rest copied him, making the new development useless. More traffic means more spent on traffic and less spent on the product. Or it meant putting up more free content. It's very easy to come up with your figures because they're uttely pointless. The truth is it's harder to get traffic today to paysites and harder to get it to spend money. Quoting figures is pointless when we all know getting it to materialise is a lot harder.

If I have 100,000 hits coming to my site every day and double it to 200,000 the rest of the industry will fight (spend more money) to get it back. Easy to say isn't it and in truth not the answer long term.

Getting traffic is very easy... people are making $100k a day, as affiliates. You need to wake the hell up and smell reality.

You are fighting for a tiny slice of global Internet traffic called porn. You work with affiliates that fight over the same slice. You submit and build for the same slice. Your entire business model assumes that an ever growing amount of people will always and continually look for porn, at all times, simply because it's porn.

Reality is... a minor amount of the global 'net gives a shit about porn. You are now fighting for the 'global entertainment value' of the Internet.

That's the only problem the adult Internet has.


When you wake up and realize traffic is GOD of the Internet, and porn is like .000000001% of that traffic, you might start understanding what really happened.

[Barefootsies]

Originally Posted by Profits of Doom

Where is this podcast? I'm looking on the site and the latest one I see is for 8/03/09 but it's not The State of Adult Traffic...

Last entry on that page?

http://www.sin20.com/podcast/070609-...-adult-traffic

[Barefootsies]

Originally Posted by TheDoc

Getting traffic is very easy... people are making $100k a day, as affiliates. You need to wake the hell up and smell reality.

You are fighting for a tiny slice of global Internet traffic called porn. You work with affiliates that fight over the same slice. You submit and build for the same slice. Your entire business model assumes that an ever growing amount of people will always and continually look for porn, at all times, simply because it's porn.

Reality is... a minor amount of the global 'net gives a shit about porn. You are now fighting for the 'global entertainment value' of the Internet.

That's the only problem the adult Internet has.


When you wake up and realize traffic is GOD of the Internet, and porn is like .000000001% of that traffic, you might start understanding what really happened.

[Bryan G]

Originally Posted by Paul Markham

Traffic means diddly squat. what matters is sign ups. If traffic is so important why is the industry in the state it's in?

These traffic gurues have been pushing the same mesaage for a decade and look where it got us. The customer saying NO THANK YOU, in ever greater numbers.

Jesus, are you for real??