Google: Ad position doesn't affect conversion rates - GoFuckYourself.com

$5 submissions · 08-23-2009, 01:29 PM

This might be good news for people running adwords campaigns. Less emphasis on jacking up your bid or fucking with the quality score. More focus on writing ads that get clicked!

http://adwords.blogspot.com/2009/08/...h-with-ad.html

We have used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.

PornMD · 08-23-2009, 03:59 PM

Quote:

Originally Posted by $5 submissions

This might be good news for people running adwords campaigns. Less emphasis on jacking up your bid or fucking with the quality score. More focus on writing ads that get clicked!

http://adwords.blogspot.com/2009/08/...h-with-ad.html

We have used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions.

Heh, if I were paying for some higher spots, I'd be kinda pissed reading that.

Pleasurepays · 08-23-2009, 04:00 PM

Quote:

Originally Posted by PornMD

Heh, if I were paying for some higher spots, I'd be kinda pissed reading that.

no... because the placement gives you more clicks.

corvette · 08-23-2009, 07:44 PM

good read, love these types of threads of yours

beemk · 08-23-2009, 07:47 PM

its the amount of traffic, obviously the quality of the traffic is going to be the same if its coming from the exact same page.

EscortBiz · 08-23-2009, 08:15 PM

they need to start placing advertisers on top of regular listings

Iron Fist · 08-23-2009, 08:17 PM

If thats the case why does Google charge you an arm and a leg on "Quality Score"...

Rip off...

ztik · 08-23-2009, 09:15 PM

From my data that is not true at all

If you have an ad say in spot 6 vs spot 1 you will be getting 1) users who are more selective and looking for something very specific or(they kind of go together) 2) users who have already visited the ads before and not found what they wanted

NY Jester · 08-23-2009, 11:07 PM

I agree that just because you're listed with Google doesnt guarantee clicks, but I disagree that higher positions dont make better ratios. The concept is that traffic = conversions. So theoretically the higher you are in the SE's the more clicks therefore the more conversions.

DonovanTrent · 08-23-2009, 11:14 PM

Quote:

Originally Posted by NY Jester

I agree that just because you're listed with Google doesnt guarantee clicks, but I disagree that higher positions dont make better ratios. The concept is that traffic = conversions. So theoretically the higher you are in the SE's the more clicks therefore the more conversions.

I think they're talking conversion RATE, not NUMBER of conversions. %, not quantity.

DamageX · 08-23-2009, 11:42 PM

...unless the ones placed above you sell the same thing.

beemk · 08-24-2009, 12:43 AM

Quote:

Originally Posted by EscortBiz

they need to start placing advertisers on top of regular listings

they already do. havent you ever used adwords?

$5 submissions · 08-24-2009, 12:55 PM

Quote:

Originally Posted by PornMD

Heh, if I were paying for some higher spots, I'd be kinda pissed reading that.

That's an understandable sentiment. It's also obvious that this makes ROI analysis even more important in light of the difference.

seeandsee · 08-24-2009, 01:01 PM

google know based on what?

96ukssob · 08-24-2009, 01:10 PM

I believe this is true. But make sure you read this and understand that there is very little correlation between average position and conversion rates.

However, it will have an impact on your cost per acquisition. If your in a higher position you will pay more per click and vice verse for a lower position. If you are in a market where you have a surplus of traffic, then there is really no need to bid for top position, but if there is a shortage, then its the other way around.

$5 submissions · 08-24-2009, 01:15 PM

Quote:

Originally Posted by seeandsee

google know based on what?

PR_Sebas · 08-24-2009, 02:01 PM

Thanks for that. Just started looking into buying some of those ads.

GatorB · 08-24-2009, 02:10 PM

Quote:

Originally Posted by PornMD

Heh, if I were paying for some higher spots, I'd be kinda pissed reading that.

who are you going to be pissed at YOURSELF? The advertiser chooses what he wants to pay. Also any advertiser with a little common snese would be testing his ad at different posisitions anyways. Also an advertisor with a very good quality score might not be paying that much for a top ad anyways.

PornMD · 08-24-2009, 02:47 PM

Quote:

Originally Posted by GatorB

who are you going to be pissed at YOURSELF? The advertiser chooses what he wants to pay. Also any advertiser with a little common snese would be testing his ad at different posisitions anyways. Also an advertisor with a very good quality score might not be paying that much for a top ad anyways.

It could just be my lack of experience in advertising and buying traffic, but with most things people buy, the more you buy the better rate you get (or better quality or SOME kind of benefit over someone buying in lesser amounts). However looking at this, you'd be expected to pay a higher amount per click simply to get more clicks and you wouldn't get any additional benefit per Google's own analysis (okay, slightly higher conversion but nothing significant). Just sounds like going to Costco and paying MORE for bulk, but I'm sure I'm missing something with this.

who · 08-24-2009, 03:04 PM

Of course it doesn't affect conversion rates. Unless you consider the fact that a lower position attracts more of the potential converters than a higher position, which attracts purely higher numbers...

BestXXXPorn · 08-24-2009, 03:08 PM

Google is Fail IMO... I have been completely disillusioned by them.

I can't think of a single service they're offering that someone else isn't doing better.

Their customer service is the worst I have ever experienced on any level at any company anywhere... They over billed me, I can't even get in touch with them, and I have no recourse. They take a week to respond to emails and you can't talk to anyone over IM or phone... horrible. I'm just stuck paying the bill...

The quality score is complete BS, their UI design sucks, and the way they treat their customers is the worst in the industry. They're spreading themselves too thin by trying to involve themselves in every market and their innovation is shrinking by the day.

Fuck Google and the horse they road in on...

GatorB · 08-24-2009, 03:09 PM

Quote:

Originally Posted by PornMD

It could just be my lack of experience in advertising and buying traffic, but with most things people buy, the more you buy the better rate you get (or better quality or SOME kind of benefit over someone buying in lesser amounts)..

I suggest reading up on how adwords actually works.

who · 08-24-2009, 03:12 PM

Quote:

Originally Posted by BestXXXPorn

Google is Fail IMO... I have been completely disillusioned by them.

I can't think of a single service they're offering that someone else isn't doing better.

Their customer service is the worst I have ever experienced on any level at any company anywhere... They over billed me, I can't even get in touch with them, and I have no recourse. They take a week to respond to emails and you can't talk to anyone over IM or phone... horrible. I'm just stuck paying the bill...

The quality score is complete BS, their UI design sucks, and the way they treat their customers is the worst in the industry. They're spreading themselves too thin by trying to involve themselves in every market and their innovation is shrinking by the day.

Fuck Google and the horse they road in on...

I only agree that the AdWords interface is horribly fierce and ugly (the new one, not the old one). Basically if you throw money their way, they will hop up and down trying to catch it. Just make them aware of the numbers involved... and they will be very willing to help you.

BestXXXPorn · 08-24-2009, 04:49 PM

Quote:

Originally Posted by who

I only agree that the AdWords interface is horribly fierce and ugly (the new one, not the old one). Basically if you throw money their way, they will hop up and down trying to catch it. Just make them aware of the numbers involved... and they will be very willing to help you.

I tried that approach as well, I even had a $5k a day spend limit in there... didn't do me any good.

My statements also hold true to other areas... Google Maps... Every street address I've lived at has been completely wrong... Bing, Map Quest, any other maps sites; they're all correct.

Google's search UI has been the same for how many years? Sure they've added Products / Shopping and other features but everyone else that focuses on that feature is doing it better. Even Bing is better than Google, AJAX load on page scroll for images, play clips from the search page, etc... while they still arguably have the best "results" algorithm. That could change overnight. The only thing that's propping them up is their brand. When people want to search for something they're preprogrammed for Google.

Everyone is advancing but Google is so broad and is trying to push in so many directions that they aren't doing ANYTHING really well. It's an old rule of business that you focus on what you do really well and deliver. Spreading yourself too thin dilutes your efforts and produces a ton of mediocre results. That's what I'm seeing from Google now...

gideongallery · 08-24-2009, 07:28 PM

Quote:

Originally Posted by seeandsee

google know based on what?

probably analystics

kektex · 08-24-2009, 08:11 PM

Sadly, after regular organic traffic, adwords traffic has to be one of the best available.
Neither Yahoo Search Marketing or Bing (msn) come close to matching it in quantity or quality.

I have been doing some mainstream PPC marketing for a while now and if the people in adult are surprised at cross sales and shady shit, you should see the kind of stuff people in mainstream are pulling. Endless rebills for BS pills like acai, putting a fake Oprah endorsement on the landing pages,etc.

Google is cracking down HARD on rebills for a few weeks now and the people in mainstream that were running that bullshit Acai thing are panicking. But most of them made a shitload of money.

I am still trying some other stuff on PPC that does well, but for some reason I keep coming back to adult

But the money is much easier in mainstream no doubt. The past two years were insane in mainstream.

ExLust · 08-24-2009, 08:49 PM

Thanks for sharing.

DamageX · 08-25-2009, 12:29 AM

Quote:

Originally Posted by PornMD

It could just be my lack of experience in advertising and buying traffic, but with most things people buy, the more you buy the better rate you get (or better quality or SOME kind of benefit over someone buying in lesser amounts). However looking at this, you'd be expected to pay a higher amount per click simply to get more clicks and you wouldn't get any additional benefit per Google's own analysis (okay, slightly higher conversion but nothing significant). Just sounds like going to Costco and paying MORE for bulk, but I'm sure I'm missing something with this.

When it comes to advertising and traffic there are other advantages related to getting the lion's share of the exposure. Namely, not only do you get the traffic, YOU ALSO PREVENT THE COMPETITION FROM GETTING IT. Get used to it, paying a premium for bulk (targeted) traffic is here to stay.

08-23-2009, 01:29 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Google: Ad position doesn't affect conversion rates This might be good news for people running adwords campaigns. Less emphasis on jacking up your bid or fucking with the quality score. More focus on writing ads that get clicked! http://adwords.blogspot.com/2009/08/...h-with-ad.html We have used a statistical model to account for these effects and found that, on average, there is very little variation in conversion rates by position for the same ad. For example, for pages where 11 ads are shown the conversion rate varies by less than 5% across positions. In other words, an ad that had a 1.0% conversion rate in the best position, would have about a 0.95% conversion rate in the worst position, on average. Ads above the search results have a conversion rate within ±2% of right-hand side positions. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

08-23-2009, 07:44 PM	#4
corvette Confirmed User Join Date: Oct 2001 Location: scottsdale Posts: 7,880	good read, love these types of threads of yours __________________ If you need a good company for check writing services, then check out checkissuing, and for webhosting, check out Phoenix NAP

08-23-2009, 07:47 PM	#5
beemk CLICK HERE Industry Role: Join Date: Jan 2002 Posts: 20,829	its the amount of traffic, obviously the quality of the traffic is going to be the same if its coming from the exact same page. __________________ I host with Vacares

08-23-2009, 08:15 PM	#6
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	they need to start placing advertisers on top of regular listings __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076

08-23-2009, 08:17 PM	#7
Iron Fist Too lazy to set a custom title Join Date: Dec 2006 Posts: 23,400	If thats the case why does Google charge you an arm and a leg on "Quality Score"... Rip off... __________________ i like waffles

08-23-2009, 09:15 PM	#8
ztik Confirmed User Industry Role: Join Date: Aug 2001 Location: Nomad Posts: 5,196	From my data that is not true at all If you have an ad say in spot 6 vs spot 1 you will be getting 1) users who are more selective and looking for something very specific or(they kind of go together) 2) users who have already visited the ads before and not found what they wanted __________________ .

08-23-2009, 11:07 PM	#9
NY Jester Confirmed User Join Date: Nov 2007 Location: New York State Posts: 1,347	I agree that just because you're listed with Google doesnt guarantee clicks, but I disagree that higher positions dont make better ratios. The concept is that traffic = conversions. So theoretically the higher you are in the SE's the more clicks therefore the more conversions. __________________ Jester X Web Services ICQ: 147 079 406 MadCatLinks.com Last edited by NY Jester; 08-23-2009 at 11:08 PM..

08-23-2009, 11:42 PM	#11
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	...unless the ones placed above you sell the same thing. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!

08-24-2009, 01:01 PM	#14
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	google know based on what? __________________ BUY MY SIG - 50$/Year Contact here

08-24-2009, 01:10 PM	#15
96ukssob So Fucking Banananananas Industry Role: Join Date: Mar 2003 Location: If I was in your ass you'd know it Posts: 12,991	I believe this is true. But make sure you read this and understand that there is very little correlation between average position and conversion rates. However, it will have an impact on your cost per acquisition. If your in a higher position you will pay more per click and vice verse for a lower position. If you are in a market where you have a surplus of traffic, then there is really no need to bid for top position, but if there is a shortage, then its the other way around. __________________ Email: Clicky on Me

08-24-2009, 02:01 PM	#17
PR_Sebas Confirmed User Join Date: Dec 2006 Posts: 2,825	Thanks for that. Just started looking into buying some of those ads. __________________

08-24-2009, 03:04 PM	#20
who So Fucking Banned Join Date: Aug 2003 Location: ICQ #23642053 Posts: 19,593	Of course it doesn't affect conversion rates. Unless you consider the fact that a lower position attracts more of the potential converters than a higher position, which attracts purely higher numbers...

08-24-2009, 03:08 PM	#21
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	Google is Fail IMO... I have been completely disillusioned by them. I can't think of a single service they're offering that someone else isn't doing better. Their customer service is the worst I have ever experienced on any level at any company anywhere... They over billed me, I can't even get in touch with them, and I have no recourse. They take a week to respond to emails and you can't talk to anyone over IM or phone... horrible. I'm just stuck paying the bill... The quality score is complete BS, their UI design sucks, and the way they treat their customers is the worst in the industry. They're spreading themselves too thin by trying to involve themselves in every market and their innovation is shrinking by the day. Fuck Google and the horse they road in on... __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

08-24-2009, 08:11 PM	#26
kektex Confirmed User Industry Role: Join Date: Mar 2005 Location: elkektex at gmail Posts: 1,813	Sadly, after regular organic traffic, adwords traffic has to be one of the best available. Neither Yahoo Search Marketing or Bing (msn) come close to matching it in quantity or quality. I have been doing some mainstream PPC marketing for a while now and if the people in adult are surprised at cross sales and shady shit, you should see the kind of stuff people in mainstream are pulling. Endless rebills for BS pills like acai, putting a fake Oprah endorsement on the landing pages,etc. Google is cracking down HARD on rebills for a few weeks now and the people in mainstream that were running that bullshit Acai thing are panicking. But most of them made a shitload of money. I am still trying some other stuff on PPC that does well, but for some reason I keep coming back to adult But the money is much easier in mainstream no doubt. The past two years were insane in mainstream.

08-24-2009, 08:49 PM	#27
ExLust Confirmed User Join Date: Aug 2008 Posts: 3,223	Thanks for sharing. __________________ BE A PARTNER