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Old 11-24-2009, 08:52 AM   #1
TisMe
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Playboy reaches agreement with American Media

Playboy Enterprises Inc. has agreed to outsource most of the business operations of its namesake magazine, as it seeks to stem losses and restore the cachet that helped embed the brand in the popular culture.

Under the deal, reached last week, Playboy will turn over all the magazine's operations except the editorial ones to American Media Inc. AMI, of Boca Raton, Fla., publishes more than a dozen titles, including Star and Men's Fitness. The five-year partnership will help return the magazine to profitability by the end of 2011, said Scott Flanders, chief executive officer of Playboy Enterprises.

Playboy and AMI wouldn't disclose the financial terms of the deal. What it costs Playboy will be based in part on advertising sales, which AMI is taking over. But the partnership will significantly reduce Playboy's costs, Mr. Flanders said. Playboy has roughly 30 full-time employees working in these areas, and while some will be offered jobs at AMI, most will be let go.

The agreement comes even as Playboy entertains overtures to acquire the company. Mr. Flanders declined to comment on a potential sale, but people familiar with the matter say both the company and Hugh Hefner, its founder and editor-in-chief, have investment banks exploring it.

Source Wall Street Journal: http://online.wsj.com/article/SB1000...googlenews_wsj
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Old 11-24-2009, 08:53 AM   #2
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No one reads the articles, they wont notice all the typos and Phillipino slang
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Old 11-24-2009, 08:54 AM   #3
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milk the brand and outsource the rest. seems reasonable if you're bankrupt (even if the brand goes bad you don't really have a lot to lose).
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Old 11-24-2009, 09:03 AM   #4
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recycle the same articles every month, great idea! I wonder if the staff at AMI will have a problem with the nudity?
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Old 11-24-2009, 09:14 AM   #5
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Originally Posted by cherrylula View Post
No one reads the articles, they wont notice all the typos and Phillipino slang
LMFAO!



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Old 11-24-2009, 09:18 AM   #6
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No one reads the articles, they wont notice all the typos and Phillipino slang
L M F A O ! ! !

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Old 11-24-2009, 09:21 AM   #7
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No one reads the articles, they wont notice all the typos and Phillipino slang
:1org laugh
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Old 11-24-2009, 09:21 AM   #8
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How do wall street traders make money when a company is about to fail?

Only insiders of the company make out extremely well why others get left twirling in the wind.
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Old 11-24-2009, 09:37 AM   #9
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No one reads the articles, they wont notice all the typos and Phillipino slang
is it baby yet ?
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Old 11-24-2009, 09:53 AM   #10
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flanders...hehe
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Old 11-24-2009, 10:04 AM   #11
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Interesting....
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Old 11-24-2009, 10:12 AM   #12
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No one reads the articles, they wont notice all the typos and Phillipino slang
thats messed up i have friends there some are pro's and then there's the one's u know
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Old 11-24-2009, 10:13 AM   #13
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is it baby yet ?
not yet!
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Old 11-24-2009, 10:26 AM   #14
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you need to do more...
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Old 11-24-2009, 11:14 AM   #15
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PlayBoy Magazine has articles?
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Old 11-24-2009, 11:43 AM   #16
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sounds like someone is dressing up the wife for the wedding or sell-out or whatever you call it
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Old 11-24-2009, 01:55 PM   #17
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Heffner has a big brain.
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