The Beaver gets a new name - GoFuckYourself.com

drriley · 01-13-2010, 09:28 AM

This provided a good laugh to start the day with. :-) The Beaver and Northwest Passage combined was particularly humourous.

The Beaver gets a new name
http://www.cbc.ca/canada/manitoba/st...-winnipeg.html

An iconic Canadian history magazine is changing its name to avoid a variety of misunderstandings.

The current issue of the 90-year-old Winnipeg-based bi-monthly, The Beaver: Canada's History Magazine, is the final one to have that name on the cover.

Effective with the April issue, the magazine will be known as Canada's History.

"Use of the word 'beaver' on the internet has taken on an identity that nobody could have perceived in 1920," said Deborah Morrison, president of Canada's National Historical Society. "And increasingly, if we put 'The Beaver' in a heading, we would be spam-filtered out."

The society also conducted market research last year with readers, and the conclusion was that the current name was just not working as an appropriate title, she said.

"Canadians were twice as likely not to subscribe because of the title of the magazine, even if they showed an interest in Canadian history," Morrison said, adding there were also a lot of people who thought the magazine was a nature publication.

"I can't tell you how many people, especially kids, called us for information about the rodent for their science project."

The Beaver began as a company newsletter put out by the Hudson's Bay Company. The first issue appeared in October 1920 under the banner, The Beaver, A Journal of Progress.

Beginning with the December 1923 issue, the magazine began to be offered to non-Hudson's Bay employees at an annual rate of $1.

The magazine was acquired in 1994 by Canada's National History Society, a Winnipeg-based charitable organization devoted to popularizing Canadian history.

The magazine currently has a paid circulation of 49,000 and is published six times per year.

CarlosTheGaucho · 01-13-2010, 09:49 AM

Quote:

Originally Posted by drriley

"Use of the word 'beaver' on the internet has taken on an identity that nobody could have perceived in 1920," said Deborah Morrison, president of Canada's National Historical Society. "And increasingly, if we put 'The Beaver' in a heading, we would be spam-filtered out."

ArsewithClass · 01-13-2010, 10:36 AM

What garbage, how about the Australian "bush" or the past President "bush". Any wildlife websites with "beavers", lol especially "very hairy busy working beavers" hehe!

Iron Fist · 01-13-2010, 11:37 AM

Too funny.... but I agree that they do need a name change.

01-13-2010, 09:28 AM	#1
drriley Confirmed User Join Date: Mar 2007 Posts: 263	The Beaver gets a new name This provided a good laugh to start the day with. :-) The Beaver and Northwest Passage combined was particularly humourous. The Beaver gets a new name http://www.cbc.ca/canada/manitoba/st...-winnipeg.html An iconic Canadian history magazine is changing its name to avoid a variety of misunderstandings. The current issue of the 90-year-old Winnipeg-based bi-monthly, The Beaver: Canada's History Magazine, is the final one to have that name on the cover. Effective with the April issue, the magazine will be known as Canada's History. "Use of the word 'beaver' on the internet has taken on an identity that nobody could have perceived in 1920," said Deborah Morrison, president of Canada's National Historical Society. "And increasingly, if we put 'The Beaver' in a heading, we would be spam-filtered out." The society also conducted market research last year with readers, and the conclusion was that the current name was just not working as an appropriate title, she said. "Canadians were twice as likely not to subscribe because of the title of the magazine, even if they showed an interest in Canadian history," Morrison said, adding there were also a lot of people who thought the magazine was a nature publication. "I can't tell you how many people, especially kids, called us for information about the rodent for their science project." The Beaver began as a company newsletter put out by the Hudson's Bay Company. The first issue appeared in October 1920 under the banner, The Beaver, A Journal of Progress. Beginning with the December 1923 issue, the magazine began to be offered to non-Hudson's Bay employees at an annual rate of $1. The magazine was acquired in 1994 by Canada's National History Society, a Winnipeg-based charitable organization devoted to popularizing Canadian history. The magazine currently has a paid circulation of 49,000 and is published six times per year.

01-13-2010, 11:37 AM	#4
Iron Fist Too lazy to set a custom title Join Date: Dec 2006 Posts: 23,400	Too funny.... but I agree that they do need a name change. __________________ i like waffles

01-13-2010, 10:36 AM	#3
ArsewithClass So Fucking Banned Industry Role: Join Date: Mar 2007 Location: UK Posts: 7,957	What garbage, how about the Australian "bush" or the past President "bush". Any wildlife websites with "beavers", lol especially "very hairy busy working beavers" hehe!