Interesting trend: Offsite engagement UP Onsite engagement DOWN

[$5 submissions]

Is this a case of PIMPS UP, HOES DOWN? Or is it time for content publishers to step their game up and "surf their brand" on social media sites?

Offsite Engagement UP while onsite engagement sinks

http://blog.postrank.com/2009/11/mea...web-2007-2009/

It is no surprise to any publisher that many of the conversations about their content and within their audience are occurring off their properties. Increasingly, social hubs such as Facebook, Twitter, and Digg are found in the top 3 traffic drivers, and their influence is only likely to increase over time. At PostRank, we?ve been monitoring and recording all the off-site engagement since mid-2007 when we first launched our service. Since then, we?ve observed a number of interesting trends, which are worth paying attention to, especially if you are a publisher yourself.

In absolute terms, when we sample over the top 1000 of the most engaging feeds for the past three years, we see approximately a 30% year over year growth in engagement ?- a sign that more people are participating in the social web. The ?share, and like this? phenomenon, which is sweeping through Facebook, Twitter, and dozens of other social hubs, are all facilitating this trend.