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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
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Old 03-31-2010, 12:43 AM   #1
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Join Date: Nov 2003
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How do surfers interact with social media ads

Why am I recommending you read the resource below? As social media tactics spread to all corners of the Web, it's probably a good idea to consider surfers' social media ad interaction behavior in your site strategy. With a little tweaking and contextualization, these studies might shed some light on particular problems your specific niche/site is facing.


Resource:

Psychster is a research firm that specializes in social media and social marketing studies. Here is their PDF of their latest social media brand/ad interaction case study.

Additional resource:

Is Twitter worthless?
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