Good Book - Crush It!: Why NOW Is the Time to Cash In on Your Passion - GoFuckYourself.com

Tube Ace · 03-01-2010, 05:15 AM

I'm about half way through this book. Very thought provoking. Great reviews.

http://www.amazon.com/Crush-Time-Cas.../dp/0061914177

The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don?t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I?m not passionate about something sexy or popular like wine so these lessons don?t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we?re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn?t need to pay attention to your advertising department. Social media isn?t about joining in, it?s about being involved.

Myth #3: I?m happy at my job so this book is irrelevant to me.

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you?re forced to leave your job, a situation that?s especially relevant today, you?ll be able to easily find employment elsewhere in a field you?re passionate about.

Myth #4: I need to quit my job to take advantage of this book?s entrepreneurial lessons.

While the entrepreneurial strategies in this book do take time, it?s completely reasonable to start the effort as an after-work project to build up until you?re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you?ll be doing something you love you won?t mind putting in the extra effort.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they?re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn?t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn?t simple and it doesn?t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

Furthermore, a business can?t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.

By combining practical analysis and strategy with the same passion and humor that?s made Gary one of the most in demand keynote speakers in the U.S. as well as network television?s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Learn: Why social media has evened the playing field, destroying the ?gate-keepers? who had previously dictated the distribution of content.

Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.

Learn: Why storytelling is the most important business concept in the current marketplace.

Learn: How you can build an online business around your passion without quitting your day job.

Learn: Why Twitter and Facebook are just tools and not a social media strategy.

Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.

Learn: Why transparency and being true to yourself are now winning marketing formulas.

Learn: How to build and maintain an online community around your passion and brand.

Learn: Strategies for turning attention into money.

Learn: Why the legacy element of the internet era is so underrated.

CaptainHowdy · 03-01-2010, 05:29 AM

I'm not reading that...

Tube Ace · 03-01-2010, 08:42 AM

Crush it!!

woj · 03-01-2010, 09:14 AM

sounds like a decent book, may have to check it out one day

tranza · 03-01-2010, 10:02 AM

Seems to be a good one.

fatfoo · 03-01-2010, 10:08 AM

wealth building opportunities = interesting...

Tube Ace · 03-25-2010, 07:57 AM

http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk

LeCoq · 03-25-2010, 08:46 AM

Read it a few months ago. There are some good ideas but nothing really groundbreaking if you've been living off the internet for a few years.

I still recommend it. It'll take about 3 hours to read. Not a big book.

Tube Ace · 03-27-2010, 09:43 PM

http://www.ted.com/talks/gary_vayner...o_excuses.html

blazin · 03-28-2010, 03:23 AM

He's a better speaker than he is an author...

SEO Expert · 03-28-2010, 03:48 AM

They conned you into buying their worthless book. So it must be working.

candyflip · 03-28-2010, 05:26 AM

We're doing just this as silent partners in our friend's new cupcake bakery. We're selling cupcakes for $3.50 and in 3 months have just crossed the 25,000 cupcakes made mark.

Facebook and Twitter have played a HUGE part in growing the business.

Tube Ace · 03-29-2010, 06:53 PM

Monique Niccole · 03-29-2010, 07:19 PM

I have the audiobook. It's something good to listen to while working, but I didn't find any truly game-changing information there. I do like Vaynerchuk though and I think he's smart. The book just seems to be geared to the beginner - a person who's just thinking about dipping their toe into entrepreneurship and needs a bit of a push.

03-01-2010, 10:02 AM	#5
tranza ICQ: 197-556-237 Join Date: Jun 2003 Location: BRASIL !!! Posts: 57,559	Seems to be a good one. __________________ I'm just a newbie.

03-01-2010, 10:08 AM	#6
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	wealth building opportunities = interesting... __________________ Send me an email: [email protected]

03-25-2010, 08:46 AM	#8
LeCoq Confirmed User Join Date: Jul 2009 Location: Hen house Posts: 245	Read it a few months ago. There are some good ideas but nothing really groundbreaking if you've been living off the internet for a few years. I still recommend it. It'll take about 3 hours to read. Not a big book. __________________ The best sig is no sig

03-28-2010, 03:23 AM	#10
blazin Confirmed User Join Date: Aug 2002 Posts: 2,781	He's a better speaker than he is an author... __________________ I don't endorse a god damn thing......

03-28-2010, 05:26 AM	#12
candyflip Carpe Visio Industry Role: Join Date: Jul 2002 Location: New York Posts: 43,052	We're doing just this as silent partners in our friend's new cupcake bakery. We're selling cupcakes for $3.50 and in 3 months have just crossed the 25,000 cupcakes made mark. Facebook and Twitter have played a HUGE part in growing the business. __________________ Spend you some brain. Email Me

03-01-2010, 05:15 AM	#1
Tube Ace So Fucking Banned Industry Role: Join Date: Nov 2008 Location: with your dream girl Posts: 4,941	Good Book - Crush It!: Why NOW Is the Time to Cash In on Your Passion I'm about half way through this book. Very thought provoking. Great reviews. http://www.amazon.com/Crush-Time-Cas.../dp/0061914177 The Story Behind Crush it! Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don?t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online. Myth #1: I?m not passionate about something sexy or popular like wine so these lessons don?t apply to me. The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog. Myth #2: My business already has a Twitter account and a Facebook page, we?re set in the social media department. This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn?t need to pay attention to your advertising department. Social media isn?t about joining in, it?s about being involved. Myth #3: I?m happy at my job so this book is irrelevant to me. First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you?re forced to leave your job, a situation that?s especially relevant today, you?ll be able to easily find employment elsewhere in a field you?re passionate about. Myth #4: I need to quit my job to take advantage of this book?s entrepreneurial lessons. While the entrepreneurial strategies in this book do take time, it?s completely reasonable to start the effort as an after-work project to build up until you?re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you?ll be doing something you love you won?t mind putting in the extra effort. In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they?re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves. This book isn?t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn?t simple and it doesn?t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job. Furthermore, a business can?t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits. By combining practical analysis and strategy with the same passion and humor that?s made Gary one of the most in demand keynote speakers in the U.S. as well as network television?s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work. Learn: Why social media has evened the playing field, destroying the ?gate-keepers? who had previously dictated the distribution of content. Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand. Learn: Why storytelling is the most important business concept in the current marketplace. Learn: How you can build an online business around your passion without quitting your day job. Learn: Why Twitter and Facebook are just tools and not a social media strategy. Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet. Learn: Why transparency and being true to yourself are now winning marketing formulas. Learn: How to build and maintain an online community around your passion and brand. Learn: Strategies for turning attention into money. Learn: Why the legacy element of the internet era is so underrated.

03-01-2010, 05:29 AM	#2
CaptainHowdy Too lazy to set a custom title Industry Role: Join Date: Dec 2004 Location: Happy in the dark. Posts: 92,999	I'm not reading that... __________________ FLASH SALE INSANITY! deal with a 100% Trusted Seller Buy Traffic Spots on a High-Quality Network 1 Year or Lifetime — That’s Right, Until the Internet Explodes!

03-01-2010, 08:42 AM	#3
Tube Ace So Fucking Banned Industry Role: Join Date: Nov 2008 Location: with your dream girl Posts: 4,941	Crush it!!

03-01-2010, 09:14 AM	#4
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	sounds like a decent book, may have to check it out one day __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

03-25-2010, 07:57 AM	#7
Tube Ace So Fucking Banned Industry Role: Join Date: Nov 2008 Location: with your dream girl Posts: 4,941	http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk

03-27-2010, 09:43 PM	#9
Tube Ace So Fucking Banned Industry Role: Join Date: Nov 2008 Location: with your dream girl Posts: 4,941	http://www.ted.com/talks/gary_vayner...o_excuses.html

03-28-2010, 03:48 AM	#11
SEO Expert So Fucking Banned Join Date: Oct 2009 Posts: 428	They conned you into buying their worthless book. So it must be working.

03-29-2010, 06:53 PM	#13
Tube Ace So Fucking Banned Industry Role: Join Date: Nov 2008 Location: with your dream girl Posts: 4,941

03-29-2010, 07:19 PM	#14
Monique Niccole Confirmed User Industry Role: Join Date: Nov 2002 Location: San Francisco Posts: 5,653	I have the audiobook. It's something good to listen to while working, but I didn't find any truly game-changing information there. I do like Vaynerchuk though and I think he's smart. The book just seems to be geared to the beginner - a person who's just thinking about dipping their toe into entrepreneurship and needs a bit of a push.