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One of the most important things you can do when promoting an offer it is to be able to compare different traffic sources, different payment methods (Pay per lead, pay per sale or revenue share), etc… that is why it is important to know what to measure and how to measure it; that is why we have created this little tool to help you to evaluate your marketing efforts and stop the guessing work.


The information that is in blue it needs to be manually added and the rest will be automatically calculated, in this manual I am going to explain how to feed the tool with information and how to use it in order to take decisions.


The numbers are just an example of 3 different products with 3 different payment methods for the sake of the example the product a is a pay per lead, product b is a pay per sale and product c is revenue share, you will write the name of the products at the top.



If you see the numbers, all of them are giving you the same amounts of sales, profit margin and all of them cost them same to promote then which one is the best? Are all the same? Should you keep promoting them? What do you optimize?, I will answer those questions, but first an explanation of some of the terms.


Profit margin: In the most basic form it will be automatically calculated by subtracting the operacional cost to the total sales amount, nevertheless you can add it manually if for instance you want to include other advertising costs.


Total Sales: This information will be given by your affiliate network, this is basic the total sales you have made from your promotional efforts in this case it will be the total value of the leads you sent or the sales you generated.


Number of leads: This is the total number of people you sent to the offer, if you are paid per lead then these were the people you will be paid for, otherwise this is the number of people who arrived to the offer you are promoting.


Operational cost: This is the cost you are incurring in order to promote the offer, this can be the licenses you pay month to month, the advertising cost, the hosting, etc…


In the next area you are going to fill out the numbers in blue again:



Since we are talking here about the porn re-upload method the impression number its in your video you upload it, it is the number of views your video has (AVB brings that information automatically in your dashboard and put it together from all the tubes), the clicks will be the number of visitor that you are getting in your offer, this information it is given by the CPA network you are using, they will be the number of visitors they received.


Now I will explain what the rest of the numbers mean, how to use them and how to make decision in based on them.


CTR: Click Through Rate, this will show you what source of traffic it is giving you more visitors for your efforts, from here you can analyze what you are doing in this traffic source that it is bringing more people to your offer and replicate it in the other sources, are you matching the categories with the people in the video? Are you putting better titles? Do you have several calls to action? Are you using watermarks? Are you using intros? Etc….



Conversion: From the total amount of people you are sending to an offer the percentage that became a lead, this mean from every 100 people from that traffic source how many will become leads or sales.



Cost per click: The name says it, how much it is costing you every click you are sending, this is calculated based on the information you entered as the operational cost, as I said above it can be the license of the software you are using in your porn re uploads efforts, to the hosting or if you are doing some media buying that cost it is added there as well.


Clicks per lead: This is the number of clicks you need to generate a lead, this helps you to see what source is giving you the best number of leads, what source converts the best and what source may be a viable to start buying traffic.


Earnings per click: This number is very important because it helps you to compare several offers, this number means how much money you are making from each person who is clicking your link, many CPA offers share this number publicly so you know how much the offer is converting and you can do a quickly calculations between offers to know which one will make you the most money.


PPC traffic cost per sale: Once you have calculated the cost per click you are sending to the offer, this are will show you the cost of each lead you are sending to the offer, this metric will help you to escalate your operations and know if what you are doing it is helping you to reach your goal or not.



Profit per click: The profit you make from each click, an important metric specially if you are buying ppc advertising or you are going to do it.



Profit per thousand impression: The profit you make from 1000 impressions, this metric it is important because sometimes you may want to optimize your advertising for this metric, specially when you are buying banners on a CPM basis.



How to use and interpret this information.


This is the most important part of the tutorial, because depending what you are trying to achieve is the way you are going to interpret the information and the steps you will apply, example I put a red circle around the biggest numbers in each one of the columns but without context it does not mean anything and you can’t really take decisions nevertheless over and over I see people giving advice or taking decisions based in this incomplete information.


As I said at the beginning of the tutorial what you are trying to do with this system is to decide what type of offer is better to promote product A pays you per lead, product B pays you per sale and product C pays you on a revenue share basis (all the numbers are simply to demonstrate how to use the tool and take decisions, they are completely made up).


So first things first under these circumstances and with this information what is the product we need to promote? The one who give you the most profit, in this case all of them seem to be making the same profit, but when you calculate the profit based on how much effort you have put to generate each one of those leads (profit per sale) the numbers are quite different.



Basically the only product that it is really profitable is the product A, this is because we measured the effort to send visitors to the offer, we have given a price to each generated click, this numbers help you to focus your efforts.


Now once you start measuring your efforts you are able to tweak your system, evaluate different sources of traffic and negotiate better deals example the clicks per lead and the earnings per click can help you to make earnings from situations you may have ignored before example:



As you can see the product C has the best numbers in both metrics (clicks per lead and earnings per click are the two sides of the same coin, clicks per lead measures the effort you have to put on to generate a lead while earnings per click is how much you will earn with that same effort) so if you are able to change that offer to pay you per lead instead of paying you in revenue share your numbers will be much better.


There is a lot of other information you can extract from these numbers (like which one will perform better if you are buying ppc traffic or CPM banners, how to measure PPC and CPM information if you are making media buying, etc…) but I will keep it simple and I will expand just if people is interested to go further.


INB4: “you inserted your banner in the spreadsheet”...yes I did, but I took the time to create it, share it with the community and explain you how to use if, if you are not interested in my products don’t click on the banner, take the information and use it in your venues.


INB4: “you are just posting this information to promote your software”.... I have never hidden the fact that I have a software to promote to make money with this method, nevertheless I try to elevate the analysis of the process and to help people to make money by creating a competitive advantage over a system most people think it is saturated when in reality you just need to think outside the box, so I am offering some guidance you can take my advice and ignore the promotion, if all you have to comment is about the promotion move on.


Here is the tool I have created for you to help you to decide which offer to promote and to help you to make better decisions and leverage your efforts.


Download it for free here:


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